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Atlas/Events/Shoptalk US
action-oriented convening agenda analysis

Shoptalk US

This action-oriented convening in Technology / AI / Startup shows 80 visible agenda rows from spring.shoptalk.com and scores 35/100: a thin but inspectable design signal. The clearest public signals sit in Future-of-Work Fit and Problem Specificity; the main limits are Follow Through and Learning Transfer. Visible mechanisms include Commitments, Network design, Learning transfer, and Personalization. Follow-through or tracking is at least visible enough to inspect, though causal proof still depends on stronger... A practical reading: For a reader, this is a comparison record more than a model to copy: it reads as an action-oriented convening, with the strongest visible signal in future-of-work fit and problem specificity and the biggest open question around follow through and learning transfer. The practical test is whether the published agenda connects the room to relationship persistence and follow-through. This page is an original public-evidence analysis, not a copy of the source agenda or an endorsement of the event. The score places the visible agenda in the thin outcome architecture band. The strongest visible pillars are Future-of-Work Fit, Problem Specificity, and Network Design; the thinnest visible pillars are Follow Through, Learning Transfer, and Participation Architecture. Visible mechanisms include Commitments, Network design, Learning transfer, and Personalization. The extracted agenda preview includes 159 visible rows. The most common formats are Presentation, Unknown, and Keynote; the most common inferred purposes are Knowledge Transfer, Unknown, and Expert Framing.

Primary source evidence: spring.shoptalk.com ↗ · Archived copy (2026-05-13)

Eight-pillar fingerprint

Hover any pillar to see what it measures and, where it scored low, what the agenda is missing.

Participation Architecture?30
Participation Architecture - 30/100. Participant work, contribution, interaction, and alternatives to passive broadcast.Missing: Turn passive airtime into participant work: practice, sensemaking, decisions, critique, or artifact creation.
Follow Through?16
Follow Through - 16/100. Owners, dates, commitments, progress checks, and accountability after the room.Missing: Add named owners, dates, implementation checkpoints, and a visible post-event continuation path.
Problem Specificity?52
Problem Specificity - 52/100. A clear costly problem, objective, decision, or performance target.
Personalization?45
Personalization - 45/100. Role, path, goal, preparation, or connection tailoring for participants.
Network Design?52
Network Design - 52/100. Structured weak ties, bridge-building, mixers, and relationship persistence.
Learning Transfer?21
Learning Transfer - 21/100. Applied practice, feedback, workplace use, refreshers, and 30-90 day transfer.Missing: Build transfer into the agenda through practice, feedback, job aids, reflection, and 30-90 day use cases.
Evidence Maturity?45
Evidence Maturity - 45/100. Baseline, comparison, follow-up, isolation, and attribution confidence.
Future-of-Work Fit?67
Future-of-Work Fit - 67/100. Value against time, hybrid reality, accessibility, AI, and meeting load.

Fix the gaps

Field-tested exercises matched to this agenda's weakest pillars, from the exercise library.

Agenda Preview

The actual agenda we captured. Every block is classified by format and purpose. Open any block to see how we read it; the colored edge shows whether it is participant work, broadcast, logistics, or a showcase.

Room vs wrapper

4 percent of the 159 classified blocks put participants to work; the rest broadcast, show, or handle logistics. That mix is what drives the participation score.

6
137
16
Participant workBroadcastShowcaseLogistics
all eventNetworkingNetworkingRelationship building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisOutcome inferred from formatInferred from format
2:00 PM - 6:00 PMBadge Pickup OpenRegistrationLogistics+
Format · LogisticsRegistrationCheck-in and logistics, not agenda content.
Evidence basisOutcome inferred from formatInferred from format
7:00 AM - 9:00 AMBreakfastMealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
8:30 AM - 9:20 AMRSVP here. Oceanside G, Level 2 US/PacificPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8:30 AM - 9:20 AMRSVP here. Oceanside E, Level 2 US/PacificPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8:30 AM - 9:20 AMRSVP here. Oceanside F, Level 2 US/PacificPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:00 AM - 5:15 PMBuilding and Deploying AI AgentsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMCase Studies: Winning Customers Through NostalgiaPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMInsights: New Research on Consumer Attitudes Toward AIPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMPlanning and Executing a Pop-Up Retail ExperiencePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMStartup Pitch: Technologies Reinventing Customer ExperiencePitchMarket exchange+
Format · Participant workPitchParticipants present or are directly evaluated, an active rather than a passive format.
Evidence basisOutcome inferred from formatInferred from format
9:30 AM - 9:50 AMTrack Keynote: Building a Next-Generation Shopping ExperienceKeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:50 AM - 10:10 AMTrack Keynote: Visions for the Future of Marketing & BrandingKeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:00 AM - 11:00 AMNetworking BreakBreakRelationship building+
Format · LogisticsBreakA pacing or recovery block between sessions.
Evidence basisOutcome inferred from formatInferred from format
10:20 AM - 11:00 AMRetail Media Innovation: Retailer+Brand Case StudiesPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMStartup Pitch: Technologies Driving Operational EfficienciesPitchMarket exchange+
Format · Participant workPitchParticipants present or are directly evaluated, an active rather than a passive format.
Evidence basisOutcome inferred from formatInferred from format
10:20 AM - 11:00 AMStores as Venues for ConnectionPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMTactics for AEO and GEOPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMTactics for Selecting Influencers Aligned with Brand Values and AudiencePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 10:40 AMTrack Keynote: Using AI to Amp Up PersonalizationKeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:00 AM - 12:55 PMDiscovery Stage powered by PwCPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:00 PM - 12:40 PMDebate: AI Agents Will / Will Not Transform RetailPanelDiscussion+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:00 PM - 12:40 PMInnovative Approaches to Marketing Across the Customer JourneyPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:00 PM - 12:40 PMLeveraging AI to Improve PDPsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:00 PM - 12:40 PMNew Innovation Models to Deliver Breakthrough GrowthPresentationPacing+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:00 PM - 12:20 PMTrack Keynote: Sorting Agentic Hype from RealityKeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:00 PM - 12:20 PMTrack Keynote: Using Customer Data for Effective MerchandisingKeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:20 PM - 12:40 PMPerspectives from Investors on Tomorrow's Crucial Retail TechnologiesPitchMarket exchange+
Format · Participant workPitchParticipants present or are directly evaluated, an active rather than a passive format.
Evidence basisOutcome inferred from formatInferred from format
12:20 PM - 12:40 PMTrack Keynote: Using Customer Data for Effective Merchandising & MarketingKeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:30 PM - 2:00 PMLunchMealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
12:40 PM - 12:50 PMWomen in Retail Pavilion: A Conversation With Salesforce and Women in Retail Leadership CirclePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:50 PM - 1:05 PMWomen in Retail Pavilion: A Conversation With CAMP and Women in Retail Leadership CirclePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventMelissa CampanelliPanelDiscussion+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:05 PM - 1:15 PMWomen in Retail Pavilion: A Conversation With Simon and MastercardPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:15 PM - 1:30 PMWomen in Retail Pavilion: A Conversation With Stitch Fix and ShoptalkPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:30 PM - 2:45 PMMeetup: Hosted & General Meetings (Prescheduled Only)NetworkingRelationship building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisOutcome inferred from formatInferred from format
3:00 PM - 3:05 PMWelcome to Shoptalk Spring: Opening RemarksOpeningOrientation+
Format · BroadcastOpeningFormat not classified from the source; treated as a broadcast block by default.
Evidence basisNo participant output visible from this rowRead from source, no work signal
3:15 PM - 3:35 PMFrom Disruptor to Dominant: How Continuous Evolution Keeps Wayfair One Step AheadPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
3:35 PM - 3:55 PMCulture as the Engine: How Connection & Innovation Fuel Dutch Bros' GrowthPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
3:55 PM - 4:15 PMAI and Human Creativity Shaping Tomorrow's Shopping ExperiencesPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
4:15 PM - 4:25 PMWomen in Retail Pavilion: A Conversation With Perficient and TwilioPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
4:25 PM - 4:50 PMWomen in Retail Pavilion: A Conversation With Anthropologie and Women in Retail Leadership CirclePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
4:25 PM - 5:05 PMShoptalk After Hours: The Retail RumblePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventRetail Media Breakfast ClubMealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
4:50 PM - 5:00 PMWomen in Retail Pavilion: A Conversation With ServiceNow and Women in Retail Leadership CirclePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
5:30 PM - 7:30 PMIndustry Night (Retailers & Brands Only)PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8:30 AM - 9:20 AMRVSP here. Oceanside E, Level 2 US/PacificPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:00 AM - 5:30 PMBuilding and Optimizing Social Media Strategies TodayPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMEngineering Serendipity to Inspire PurchasesPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMInsights on the Future of Retail from Transformative Technology LeadersPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMRapid Fire: Assessing the Most Impactful AI ApplicationsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMSetting AI Investment Priorities for EcommercePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 10:10 AMUnlocking Retail Media MeasurementPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMAI Applications for In-Store Physical RetailPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMCase Studies: Redefining Site Search and DiscoveryPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMDeveloping High Impact Video Storytelling for Your BrandPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMEvaluating and Selecting Generative AI Solutions for MarketingPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMMaximizing the Return on Influencer MarketingPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:20 AM - 11:00 AMTechnologies Transforming Marketing and AdvertisingPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:10 AM - 11:50 AMAccelerating Corporate AI Adoption While Controlling Business RiskPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:10 AM - 11:50 AMBuilding a Professional Brand on Social MediaPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:10 AM - 11:50 AMDebate: Your Next Brand Ambassador Will / Will Not Be AIPanelDiscussion+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:10 AM - 11:50 AMDriving Costs Out of Fulfillment and DeliveryPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:10 AM - 11:50 AMInsights: New Research on Consumer Attitudes and BehaviorsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:10 AM - 11:50 AMUsing AI to Optimize OperationsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:15 PM - 1:25 PMWomen in Retail Pavilion: A Conversation with Treasure Data and Women in Retail Leadership CircePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:25 PM - 1:45 PMWomen in Retail Pavilion: A Conversation With Sally Beauty Holdings, Inc. and AlixPartnersPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:30 PM - 2:15 PMTabletalks + Lunch (Prescheduled, for Retailer & Consumer Brand Attendees Only)MealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
1:45 PM - 1:55 PMWomen in Retail Pavilion: A Conversation With RMS Beauty and Triple WhalePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:55 PM - 2:15 PMWomen in Retail Pavilion: A Conversation With Zumiez and HHH Productions, LLCPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
2:25 PM - 2:30 PMWelcome Back RemarksOpeningOrientation+
Format · BroadcastOpeningFormat not classified from the source; treated as a broadcast block by default.
Evidence basisNo participant output visible from this rowRead from source, no work signal
2:30 PM - 2:50 PMThe New Era of Sexy: Strategy, Storytelling and Customer TruthsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
2:50 PM - 3:10 PMBuilding Smarter: How AI Helps Home Depot Renovate Customer ExperiencePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
3:10 PM - 3:30 PMThe Shoptalk Retail Zeitgeist 2026 - Shoptalk's Predictions for the Future of RetailPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8:00 PM - 10:30 PMShoptalk's 10th-Anniversary Beach Party with NE-YO Powered by BloomreachPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:05 AM - 9:25 AMFrom Discovery to Service: Winning the Omnichannel Customer Journey With AI at Macy’sPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:25 AM - 9:45 AMBuilt for the Long Run: How New Balance Sets a Global PacePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9:30 AM - 2:15 PMCreators, Brands & the Future of ShoppingPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11:30 AM - 12:00 PMWomen in Retail Pavilion: A Conversation With David’s Bridal and AccenturePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventNetworkingNetworkingRelationship Building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisMediumRead from source
2:00 PM - 6:00 PMBadge Pickup OpenRegistrationLogistics+
Format · LogisticsRegistrationCheck-in and logistics, not agenda content.
Evidence basisMediumRead from source
7:00 AM - 9:00 AMBreakfastMealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
8:30 AM - 9:20 AMRSVP here. Oceanside G, Level 2 US/PacificUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventRSVP here.UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
8:30 AM - 9:20 AMRSVP here. Oceanside E, Level 2 US/PacificUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
8:30 AM - 9:20 AMRSVP here. Oceanside F, Level 2 US/PacificUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:00 AM - 5:15 PMBuilding and Deploying AI AgentsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMCase Studies: Winning Customers Through NostalgiaUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMInsights: New Research on Consumer Attitudes Toward AIUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMPlanning and Executing a Pop-Up Retail ExperienceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMStartup Pitch: Technologies Reinventing Customer ExperiencePitchCommercial Exchange+
Format · Participant workPitchParticipants present or are directly evaluated, an active rather than a passive format.
Evidence basisMediumRead from source
9:30 AM - 9:50 AMTrack Keynote: Building a Next-Generation Shopping ExperienceKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
9:50 AM - 10:10 AMTrack Keynote: Visions for the Future of Marketing & BrandingKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
10:00 AM - 11:00 AMNetworking BreakNetworkingRelationship Building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMRetail Media Innovation: Retailer+Brand Case StudiesUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMStartup Pitch: Technologies Driving Operational EfficienciesPitchCommercial Exchange+
Format · Participant workPitchParticipants present or are directly evaluated, an active rather than a passive format.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMStores as Venues for ConnectionUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMTactics for AEO and GEOUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMTactics for Selecting Influencers Aligned with Brand Values and AudienceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 10:40 AMTrack Keynote: Using AI to Amp Up PersonalizationKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
11:00 AM - 12:55 PMDiscovery Stage powered by PwCUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
12:00 PM - 12:40 PMDebate: AI Agents Will / Will Not Transform RetailUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
12:00 PM - 12:40 PMInnovative Approaches to Marketing Across the Customer JourneyUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
12:00 PM - 12:40 PMLeveraging AI to Improve PDPsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
12:00 PM - 12:40 PMNew Innovation Models to Deliver Breakthrough GrowthBreakWellbeing+
Format · LogisticsBreakA pacing or recovery block between sessions.
Evidence basisMediumRead from source
12:00 PM - 12:20 PMTrack Keynote: Sorting Agentic Hype from RealityKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
12:00 PM - 12:20 PMTrack Keynote: Using Customer Data for Effective MerchandisingKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
12:20 PM - 12:40 PMPerspectives from Investors on Tomorrow's Crucial Retail TechnologiesPitchCommercial Exchange+
Format · Participant workPitchParticipants present or are directly evaluated, an active rather than a passive format.
Evidence basisMediumRead from source
12:20 PM - 12:40 PMTrack Keynote: Using Customer Data for Effective Merchandising & MarketingKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
12:30 PM - 2:00 PMLunchMealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
12:40 PM - 12:50 PMWomen in Retail Pavilion: A Conversation With Salesforce and Women in Retail Leadership CircleUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
12:50 PM - 1:05 PMWomen in Retail Pavilion: A Conversation With CAMP and Women in Retail Leadership CircleUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventMelissa CampanelliPanelDeliberation+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisMediumRead from source
1:05 PM - 1:15 PMWomen in Retail Pavilion: A Conversation With Simon and MastercardUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
1:15 PM - 1:30 PMWomen in Retail Pavilion: A Conversation With Stitch Fix and ShoptalkPresentationKnowledge Transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisMediumRead from source
1:30 PM - 2:45 PMMeetup: Hosted & General Meetings (Prescheduled Only)UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
3:00 PM - 3:05 PMWelcome to Shoptalk Spring: Opening RemarksOpening RemarksOrientation+
Format · BroadcastOpening RemarksFraming or welcome from the stage. Orients the room, not participatory.
Evidence basisMediumRead from source
3:15 PM - 3:35 PMFrom Disruptor to Dominant: How Continuous Evolution Keeps Wayfair One Step AheadUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
3:35 PM - 3:55 PMCulture as the Engine: How Connection & Innovation Fuel Dutch Bros' GrowthUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
3:55 PM - 4:15 PMAI and Human Creativity Shaping Tomorrow's Shopping ExperiencesUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
4:15 PM - 4:25 PMWomen in Retail Pavilion: A Conversation With Perficient and TwilioUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
4:25 PM - 4:50 PMWomen in Retail Pavilion: A Conversation With Anthropologie and Women in Retail Leadership CircleUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
4:25 PM - 5:05 PMShoptalk After Hours: The Retail RumblePresentationKnowledge Transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisMediumRead from source
all eventRetail Media Breakfast ClubMealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
4:50 PM - 5:00 PMWomen in Retail Pavilion: A Conversation With ServiceNow and Women in Retail Leadership CircleUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
5:30 PM - 7:30 PMIndustry Night (Retailers & Brands Only)UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
8:30 AM - 9:20 AMRVSP here. Oceanside E, Level 2 US/PacificUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:00 AM - 5:30 PMBuilding and Optimizing Social Media Strategies TodayUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMEngineering Serendipity to Inspire PurchasesUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMInsights on the Future of Retail from Transformative Technology LeadersUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMRapid Fire: Assessing the Most Impactful AI ApplicationsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMSetting AI Investment Priorities for EcommerceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 10:10 AMUnlocking Retail Media MeasurementUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMAI Applications for In-Store Physical RetailUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMCase Studies: Redefining Site Search and DiscoveryUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMDeveloping High Impact Video Storytelling for Your BrandUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMEvaluating and Selecting Generative AI Solutions for MarketingUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMMaximizing the Return on Influencer MarketingUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:20 AM - 11:00 AMTechnologies Transforming Marketing and AdvertisingUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:10 AM - 11:50 AMAccelerating Corporate AI Adoption While Controlling Business RiskUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:10 AM - 11:50 AMBuilding a Professional Brand on Social MediaUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:10 AM - 11:50 AMDebate: Your Next Brand Ambassador Will / Will Not Be AIUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:10 AM - 11:50 AMDriving Costs Out of Fulfillment and DeliveryUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:10 AM - 11:50 AMInsights: New Research on Consumer Attitudes and BehaviorsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:10 AM - 11:50 AMUsing AI to Optimize OperationsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
1:15 PM - 1:25 PMWomen in Retail Pavilion: A Conversation with Treasure Data and Women in Retail Leadership CirceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
1:25 PM - 1:45 PMWomen in Retail Pavilion: A Conversation With Sally Beauty Holdings, Inc. and AlixPartnersUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
1:30 PM - 2:15 PMTabletalks + Lunch (Prescheduled, for Retailer & Consumer Brand Attendees Only)MealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
1:45 PM - 1:55 PMWomen in Retail Pavilion: A Conversation With RMS Beauty and Triple WhaleUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
1:55 PM - 2:15 PMWomen in Retail Pavilion: A Conversation With Zumiez and HHH Productions, LLCUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
2:25 PM - 2:30 PMWelcome Back RemarksOpening RemarksOrientation+
Format · BroadcastOpening RemarksFraming or welcome from the stage. Orients the room, not participatory.
Evidence basisMediumRead from source
2:30 PM - 2:50 PMThe New Era of Sexy: Strategy, Storytelling and Customer TruthsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
2:50 PM - 3:10 PMBuilding Smarter: How AI Helps Home Depot Renovate Customer ExperienceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
3:10 PM - 3:30 PMThe Shoptalk Retail Zeitgeist 2026 - Shoptalk's Predictions for the Future of RetailPresentationKnowledge Transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisMediumRead from source
8:00 PM - 10:30 PMShoptalk's 10th-Anniversary Beach Party with NE-YO Powered by BloomreachPresentationKnowledge Transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisMediumRead from source
9:05 AM - 9:25 AMFrom Discovery to Service: Winning the Omnichannel Customer Journey With AI at Macy’sUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:25 AM - 9:45 AMBuilt for the Long Run: How New Balance Sets a Global PaceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9:30 AM - 2:15 PMCreators, Brands & the Future of ShoppingUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11:30 AM - 12:00 PMWomen in Retail Pavilion: A Conversation With David’s Bridal and AccentureUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source

The Full Reading

Why It Ranks This Way +

Calibrated from GES design 41/100 and verified 41/100 with no fourth-loop cap.

Reader Takeaway. For a reader, this is a comparison record more than a model to copy: it reads as an action-oriented convening, with the strongest visible signal in future-of-work fit and problem specificity and the biggest open question around follow through and learning transfer. The practical test is whether the published agenda connects the room to relationship persistence and follow-through.

Strongest signals: Future-of-Work Fit, Problem Specificity, and Network Design. Weakest signals: Follow Through, Learning Transfer, and Participation Architecture.

How This Agenda Could Improve +
  • Add named owners, dates, implementation checkpoints, and a visible post-event continuation path.
  • Build transfer into the agenda through practice, feedback, job aids, reflection, and 30-90 day use cases.
  • Turn passive airtime into participant work: practice, sensemaking, decisions, critique, or artifact creation.

Fastest next move: Add named owners, dated next steps, and a visible continuation path before treating the event as outcome-ready.

Role-Specific Reading +

Event owner lens

Use this record to benchmark whether a comparable event makes the work after the room visible. The score is 35/100, so the next move is to benchmark the weakest pillars before repeating the format.

Sponsor lens

Look beyond exposure. Strong sponsor value would show qualified interaction, problem work, buyer learning, customer evidence, or follow-up. The practical sponsor move is to look for structured introductions, buyer-seller fit, and relationship persistence.

Designer lens

The agenda is useful as a pattern sample from spring.shoptalk.com. Redesign attention should go first to the lowest-scoring pillars; in practice, turn the thinnest agenda blocks into participant work.

Executive lens

Treat the visible agenda as an operating plan. The executive move is to require owners, dates, and evidence before treating the event as strategic. If owners, proof, and follow-through are not visible, the public record does not yet prove strategic movement.

Aggregator lens

Treat the source URL as evidence, not decoration. The data-product move is to label the source boundary clearly before ranking the record before ranking or syndicating the record.

What GES Means Here +

The Gathering Effectiveness Score is a strict 0-100 public-evidence reading of the agenda across eight pillars. It rewards visible participant work, follow-through, transfer, network design, and proof mechanisms more than polish, speaker fame, attendance, or satisfaction.

Visible mechanisms: Commitments, Network design, Learning transfer, Personalization.

Evidence boundary: Scores reflect visible agenda/source evidence and should not be read as proof of causal event impact.

Limitations, Score Caps, and Review Flags +

Limitations

  • Passive stage formats dominate the visible agenda.
  • No baseline measurement is visible.

Score caps

  • No fourth-loop score cap applied.

Review flags

  • No tracking, validation, feedback, or impact measurement found in the visible source text.
  • Original category was unknown; publication category is inferred.
Is this proof the event worked? +

No. This is a strict public-evidence reading of the agenda. Proof would require baseline, comparison, follow-up, attribution, and impact evidence beyond the listing.

What should a reader inspect first? +

Start with the source URL, then compare the eight pillar scores against the agenda rows. The biggest opportunities usually sit in follow-through, evidence maturity, and participant work.

Why publish weak records? +

Weak records are part of the map. They show where public agendas still describe sessions and speakers more often than outcomes, commitments, transfer, or proof.

How should I use the rows? +

Read the agenda rows as the visible design trace: formats, purposes, and evidence labels show what the public source made inspectable, not everything that happened in the room. This is a source-grounded interpretation of the public agenda record, not a copy of the source, and not an endorsement of the event.

Embed the verified badge +

This record is in the hand-verified gold set. Copy the snippet below to embed the verified badge on your own site.

<a href="https://unitedwetransform.com/events/evt_2026_shoptalk_us_spring_shoptalk_com"><img src="https://unitedwetransform.com/badge/ges-verified.svg" alt="GES verified by United We Transform" height="40"></a>

Where To Go Next

Compare this agenda against other Technology / AI / Startup events scored on the same eight pillars.