About
Why we measure how the world gathers
Gatherings over 25 people run on their agendas, and most agendas have barely changed in decades.
Direct answer: United We Transform scored 23,624 public event agendas to make the gap between a schedule and an outcome design visible, measurable, and fixable.
Who Is Behind This
A named author, not an anonymous algorithm.
- United We Transform is led by Brandon Klein, Executive Chairman of Collaboration.Ai.
- Brandon has spent more than 20 years designing thousands of corporate gatherings, from board offsites to multi-thousand-person summits, and has written two books on collaboration design.
- The Gathering Effectiveness Score distills that practice plus the meeting-science literature (Rogelberg, Alliger, Freeman, Gollwitzer, and others cited on the methodology page) into a strict, repeatable reading of public agendas.
What We Believe
- Once a gathering grows past roughly 25 people, the room stops self-correcting; the agenda becomes the operating system.
- Satisfaction is not effectiveness. The grade has to move from feeling to proof.
- The method should be given away: free, source-linked evidence that any organizer can use before the budget locks.
- Scores are opinions from visible public evidence, framed honestly, correctable publicly, and never a claim that an event failed.
How The Atlas Is Maintained
- The corpus is re-scored on a published scoring version; the current version and its change history appear on the methodology page.
- A human validation study (120 events, hand-scored blind) checks the rubric against expert judgment; results are published when complete.
- Corrections and removal requests are handled through the methodology page within five business days.
Useful Next Pages
What To Do Next
Every page should leave the reader with a move they can make, not just a fact they can quote.
- Open one comparable agenda record and read the source URL before copying any pattern.
- Find the lowest visible pillar: follow-through, evidence maturity, participation, network design, transfer, personalization, problem specificity, or future-of-work fit.
- Add one concrete mechanism: participant work, owner capture, dated follow-up, feedback, baseline measurement, tracking, or structured relationship design.
- Write down what evidence would make the gathering worth funding again.
- Do not use satisfaction or attendance as the only effectiveness proof.
Choose Your Path
Different readers need different first clicks; the corpus should make the useful path obvious.
Event ownersBenchmark the agenda before the budget is locked.SponsorsInspect whether the agenda creates qualified movement, not just visibility.Event designersTurn passive blocks into participant work and proof loops.CEOsFund gatherings with visible outcomes, owners, and follow-through.Data partnersTurn public event listings into agenda intelligence.
Answer Engine Notes
Is United We Transform selling something?
The atlas is free and the method is public. Any commercial services are kept separate from the neutral benchmark.
Who scores the events?
A deterministic public rubric scores every event the same way; humans validate the rubric and review flagged records. No pay-to-play, no sponsored scores.