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Exercises/Relationship Mapping/Customer-Centric
Circle Dialogue · Relationship Mapping

Customer-Centric

Customer-Centric is a circle dialogue exercise for relationship mapping: it helps participants build useful connections and understand how people, roles, or ideas relate.

5 to 15 minutesTIME
Medium group (9-25)GROUP SIZE
ActiveENERGY
In person, RemoteSETTING
High cognitive loadCOGNITIVE LOAD
Strengthens Network Design This relationship mapping exercise strengthens Network Design, one of the eight Gathering Effectiveness pillars.

How to run it

  1. Start by giving your players sticky notes and pens. On a large poster or white board, draw four concentric circles and label them as follows:
  2. Innermost: The product (ex. Pest Control Software)
  3. nd: System - direct stakeholders (ex. Manager)
  4. rd: Containing system - stakeholders of the system, even if they don’t directly interact with it (ex. Service technician)
  5. th: Wider Environment - stakeholders outside of the environment (ex. Suppliers, customers)
  6. Work as a team to identify people that belong in each area. This requires you to think outside the box (or shall we say circle?), as each user persona will be connected to many others within the ecosystem.
  7. For further organization, you can draw arrows between personas to identify who communicates with whom; doing so will reveal the tangle of relationships originating from the system and bring attention to distant customers who use the output of the product.
  8. . Start by giving your players sticky notes and pens. On a large poster or white board, draw four concentric circles and label them as follows:
  9. . Work as a team to identify people that belong in each area. This requires you to think outside the box (or shall we say circle?), as each user persona will be connected to many others within the ecosystem.
Live facilitator

Run this exercise live

The facilitator console stays in this browser. Its QR handoff is a short-lived participant snapshot containing only public exercise instructions, phase, prompt, and timer state.

Prompts to use +

Start by giving your players sticky notes and pens. On a large poster or white board, draw four concentric circles and label them as follows:

Work as a team to identify people that belong in each area. This requires you to think outside the box (or shall we say circle?), as each user persona will be connected to many others within the ecosystem.

For further organization, you can draw arrows between personas to identify who communicates with whom; doing so will reveal the tangle of relationships originating from the system and bring attention to distant customers who use the output of the product.

. Start by giving your players sticky notes and pens. On a large poster or white board, draw four concentric circles and label them as follows:

. Work as a team to identify people that belong in each area. This requires you to think outside the box (or shall we say circle?), as each user persona will be connected to many others within the ecosystem.

Run this with your AI assistant +

Works with Claude, ChatGPT, Gemini, or your own local model: paste this prompt and your AI will co-facilitate this exercise with you.

Adapt this exercise for my exact room. Exercise: Customer-Centric. Readiness: Publishable Draft. Core moves: Start by giving your players sticky notes and pens. On a large poster or white board, draw four concentric circles and label them as follows:; Work as a team to identify people that belong in each area. This requires you to think outside the box (or shall we say circle?), as each user persona will be connected to many others within the ecosystem.; For further organization, you can draw arrows between personas to identify who communicates with whom; doing so will reveal the tangle of relationships originating from the system and bring attention to distant customers who use the output of the product.; . Start by giving your players sticky notes and pens. On a large poster or white board, draw four concentric circles and label them as follows:. Return a concise facilitator script with timing, wording, safety notes, and remote/in-person adjustments.

Origin unverified

  • Where we observed it: The strongest current observations come from Gamestorming; aggregators are listed as additional observations, not origin proof. (1 source observed, including Gamestorming.)
  • What that means: we track where an exercise has been observed in public sources. We do not claim to know who created it, or how popular it is.
  • No efficacy claims: appearing in this library is not a claim that the exercise is proven effective. Facilitator judgment and context decide whether it works for a given room.
  • Corrections: if you have evidence of an earlier or more accurate source, read our methodology and trust boundary and tell us.

Pairs well with