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Pioneer

Richard P. Bagozzi

Research author connected to event marketing

Verified via OpenAlex, 146,228 citations

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EstablishedCorporate Event Marketing Researcher

Why they matter for gatherings

Richard P. Bagozzi is a researcher known for his work in event marketing. His research explores how corporate events influence consumer behavior and brand engagement.

Event designers and facilitators should consider his work to understand the strategic role of events in marketing. His research offers frameworks for aligning event experiences with corporate goals.

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145,932Citations
122h-index

Grounded in: people_merged, people_verification.

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