Whole Product Game
Whole Product Game is a circle dialogue exercise for reflection and learning: it helps participants reflect on experience and turn observations into learning.
How to run it
- The players can be your internal team taking the perspective of customers, or actual customers themselves. Tell the group what each region of the chart represents
- Circle 1: Generic Product - the fundamental “thing” that you are marketing
- Circle 2: Expected Product - the minimal conditions customers expect from your product
- Circle 3: Augmented Product - aspects of your product that go beyond customer expectations
- Circle 4: Potential Product - what could be done to your product to attract and keep customers
- Feel free to add more regions to the chart to further organize the group’s ideas.
- Ask members to write ideas related to each category on the notecards and to stick them on the respective circle. Remove any repetitive cards and put together similar ones with the group’s input.
- . The players can be your internal team taking the perspective of customers, or actual customers themselves. Tell the group what each region of the chart represents
- . Ask members to write ideas related to each category on the notecards and to stick them on the respective circle. Remove any repetitive cards and put together similar ones with the group’s input.
Run this exercise live
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What participants need now
Materials:
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Prompts to use +
The players can be your internal team taking the perspective of customers, or actual customers themselves. Tell the group what each region of the chart represents
Circle 3: Augmented Product - aspects of your product that go beyond customer expectations
Feel free to add more regions to the chart to further organize the group’s ideas.
Ask members to write ideas related to each category on the notecards and to stick them on the respective circle. Remove any repetitive cards and put together similar ones with the group’s input.
. The players can be your internal team taking the perspective of customers, or actual customers themselves. Tell the group what each region of the chart represents
. Ask members to write ideas related to each category on the notecards and to stick them on the respective circle. Remove any repetitive cards and put together similar ones with the group’s input.
Run this with your AI assistant +
Works with Claude, ChatGPT, Gemini, or your own local model: paste this prompt and your AI will co-facilitate this exercise with you.
Adapt this exercise for my exact room. Exercise: Whole Product Game. Readiness: Publishable Draft. Core moves: The players can be your internal team taking the perspective of customers, or actual customers themselves. Tell the group what each region of the chart represents; Circle 3: Augmented Product - aspects of your product that go beyond customer expectations; Feel free to add more regions to the chart to further organize the group’s ideas.; Ask members to write ideas related to each category on the notecards and to stick them on the respective circle. Remove any repetitive cards and put together similar ones with the group’s input.. Return a concise facilitator script with timing, wording, safety notes, and remote/in-person adjustments.
Origin unverified
- Where we observed it: The strongest current observations come from Gamestorming; aggregators are listed as additional observations, not origin proof. (1 source observed, including Gamestorming.)
- What that means: we track where an exercise has been observed in public sources. We do not claim to know who created it, or how popular it is.
- No efficacy claims: appearing in this library is not a claim that the exercise is proven effective. Facilitator judgment and context decide whether it works for a given room.
- Corrections: if you have evidence of an earlier or more accurate source, read our methodology and trust boundary and tell us.