United We TransformCreate teamsGrade your agenda
Exercises/Divergent Ideation/Personal Buzzfeed
Ideation Warm-Up ยท Divergent Ideation

Personal Buzzfeed

Subgroups choose a work-relevant topic, take timed turns sharing rapid takes while an appointed scribe records headline phrases, and post their top notes for the room.

15 minutesTIME
4 to 24 peopleGROUP SIZE
In person, Remote, HybridSETTING
5 materialsMATERIALS
Planning pillar: Participation Architecture UWT groups this divergent ideation activity under Participation Architecture in its Gathering Effectiveness planning framework.

Choose this exercise

Purpose: Collect quick personal viewpoints and associations on a selected topic across small groups without debate.

Use it when: Use during project kickoffs, retrospective warm-ups, or discovery phases when a team needs quick input across varied topics without lengthy discussion.

Skip it when: Skip when the session requires formal decision-making, deep technical validation, or single-issue alignment across the entire room.

Group arrangement: Small groups of 3 to 4 participants; for a total of 5 participants, run as a single group of 5.

Timing: Source notes 5 to 15 minutes. UWT sets 15 minutes for complete subgroup rounds and room sharing.

Materials and tools

Before participants arrive

  1. Divide participants into tables or breakout groups of 3 to 4 people (or 5 if total count is 5).
  2. Place cards and pens on each table.
  3. Display the sample prompt categories sheet if groups need inspiration.

Say this to open

Welcome. In your small groups, pick a single topic of interest related to our work today, or choose one from the displayed sheet. Once chosen, appoint one scribe. Each person will get up to 90 seconds to share their rapid thoughts, stories, or reactions on that topic while the scribe notes down key ideas. You may pass or speak for less time if you wish. Let us start by agreeing on your group topic.

How to run it

  1. Form groups and select topic 3 minutes

    Form groups of 3 to 4 (or one group of 5 if total attendance is 5). Each group agrees on one topic of mutual interest or picks one from the sample categories sheet. Groups appoint one voluntary scribe. The facilitator sets the visual timer for 3 minutes.

  2. Run rapid sharing rounds 6 minutes

    Within each subgroup, members take turns speaking for up to 90 seconds on the topic. The scribe records concise headline phrases on cards. Neutral example: If the topic is 'Customer Onboarding', one person might say 'Make the first email shorter' while the scribe writes 'Shorter initial email'. Anyone who prefers not to speak may say 'Pass', yield their time, or help document.

  3. Identify top headlines 3 minutes

    Groups review their captured notes together. They select two or three highlight cards that capture the most interesting threads to post on the room board or digital wall.

  4. Debrief and share highlights 3 minutes

    Invite one speaker from 2 or 3 groups to read their top cards aloud to the whole room. The facilitator asks one focused debrief question to close the round.

Debrief questions

Finished output: A cluster of headline notes per small group displayed on a physical board or shared digital workspace. Participants may keep individual thoughts private or pass without contributing.

Remote

Create breakout rooms of 3 to 4 people. Provide a shared digital board where each group has a designated space. The appointed scribe types digital sticky notes while participants speak. Run the plenary share in the main room via chat or spoken voice.

Hybrid

Pair in-person participants with local tablemates and remote participants in their own virtual breakout. Remote groups use the digital board while in-person groups use index cards. An in-person volunteer enters physical card headlines into the digital board before the plenary share.

Access and participation choices

If the session gets stuck

Groups spend all their time debating which topic to pick.
Intervene at minute 1 and assign a default broad prompt such as 'Our biggest workflow bottleneck' or 'One small win this week.'
The appointed scribe tries to write verbatim transcripts and falls behind.
Remind the room to write short 3-to-5 word headline phrases rather than complete sentences.

Terms used here

Sample Prompt Categories Sheet

Choose one prompt for your group if you need inspiration:1. Our biggest workflow bottleneck right now2. One small team win from the past month3. An onboarding improvement for new team members4. A customer or user surprise we encountered recently5. Tools and habits that save us time
Live facilitator

Run this exercise live

The facilitator console stays in this browser. Its QR handoff is a short-lived participant snapshot containing only public exercise instructions, phase, prompt, and timer state.

Run this with your AI assistant +

Works with Claude, ChatGPT, Gemini, or your own local model: paste this prompt and your AI will co-facilitate this exercise with you.

Help me prepare and run the exercise below. First ask for my participant count, time, setting, access needs and intended result. Check these against the stated limits. Use the supplied rules and materials. Explain any proposed changes before using them, and label them as adaptations. Do not invent source claims or require personal disclosure. Give me one step at a time when I say start. I manage the people, physical activity and clock; do not claim to observe the room. Ask me what happened before choosing a next step.

Reference revision: 3d6bc54ab1cd932839257d2efa8fd4733b0802e68b7b6ecca8edab88dca23a2b

# Personal Buzzfeed

Subgroups choose a work-relevant topic, take timed turns sharing rapid takes while an appointed scribe records headline phrases, and post their top notes for the room.

**Time:** 15 minutes. Source notes 5 to 15 minutes. UWT sets 15 minutes for complete subgroup rounds and room sharing.
**People:** 4 to 24. Small groups of 3 to 4 participants; for a total of 5 participants, run as a single group of 5.

## Choose this exercise

**Purpose:** Collect quick personal viewpoints and associations on a selected topic across small groups without debate.
**Use it when:** Use during project kickoffs, retrospective warm-ups, or discovery phases when a team needs quick input across varied topics without lengthy discussion.
**Skip it when:** Skip when the session requires formal decision-making, deep technical validation, or single-issue alignment across the entire room.

## Materials and tools

- Index cards or sticky notes (5 per participant)
- Felt pens (1 per participant)
- 1 visual timer or digital clock display
- Shared digital board or notepad for remote setups
- Sample prompt categories sheet (1 per room, see participant_materials)

## Before participants arrive

1. Divide participants into tables or breakout groups of 3 to 4 people (or 5 if total count is 5).
2. Place cards and pens on each table.
3. Display the sample prompt categories sheet if groups need inspiration.

## Say this to open

Welcome. In your small groups, pick a single topic of interest related to our work today, or choose one from the displayed sheet. Once chosen, appoint one scribe. Each person will get up to 90 seconds to share their rapid thoughts, stories, or reactions on that topic while the scribe notes down key ideas. You may pass or speak for less time if you wish. Let us start by agreeing on your group topic.

## How to run it

### 1. Form groups and select topic (3 minutes)

Form groups of 3 to 4 (or one group of 5 if total attendance is 5). Each group agrees on one topic of mutual interest or picks one from the sample categories sheet. Groups appoint one voluntary scribe. The facilitator sets the visual timer for 3 minutes.

### 2. Run rapid sharing rounds (6 minutes)

Within each subgroup, members take turns speaking for up to 90 seconds on the topic. The scribe records concise headline phrases on cards. Neutral example: If the topic is 'Customer Onboarding', one person might say 'Make the first email shorter' while the scribe writes 'Shorter initial email'. Anyone who prefers not to speak may say 'Pass', yield their time, or help document.

### 3. Identify top headlines (3 minutes)

Groups review their captured notes together. They select two or three highlight cards that capture the most interesting threads to post on the room board or digital wall.

### 4. Debrief and share highlights (3 minutes)

Invite one speaker from 2 or 3 groups to read their top cards aloud to the whole room. The facilitator asks one focused debrief question to close the round.


## Debrief questions

- Choose one question to close the round: Which note or angle surprised your group most?
- Choose one question to close the round: What common pattern appeared across the different takes?

**Finished output:** A cluster of headline notes per small group displayed on a physical board or shared digital workspace. Participants may keep individual thoughts private or pass without contributing.

## Remote

Create breakout rooms of 3 to 4 people. Provide a shared digital board where each group has a designated space. The appointed scribe types digital sticky notes while participants speak. Run the plenary share in the main room via chat or spoken voice.

## Hybrid

Pair in-person participants with local tablemates and remote participants in their own virtual breakout. Remote groups use the digital board while in-person groups use index cards. An in-person volunteer enters physical card headlines into the digital board before the plenary share.

## Access and participation choices

- Participants may type their thoughts into chat or directly onto sticky notes instead of speaking aloud.
- Passing is completely acceptable; a participant may simply say 'Pass' or support as a silent scribe.

## If the session gets stuck

**Groups spend all their time debating which topic to pick.**

Intervene at minute 1 and assign a default broad prompt such as 'Our biggest workflow bottleneck' or 'One small win this week.'

**The appointed scribe tries to write verbatim transcripts and falls behind.**

Remind the room to write short 3-to-5 word headline phrases rather than complete sentences.


## Terms used here

- Knowledge weaving notes: Short recorded phrases or keywords captured during conversation to connect related concepts later.

## Participant material: Sample Prompt Categories Sheet

Choose one prompt for your group if you need inspiration:
1. Our biggest workflow bottleneck right now
2. One small team win from the past month
3. An onboarding improvement for new team members
4. A customer or user surprise we encountered recently
5. Tools and habits that save us time

## Sources and adaptation

Observed in Relationship Makers Handbook, page 307.

Retained the core mechanic from Relationship Makers Handbook: small groups picking a topic, timed turns to share rapid takes, and an appointed scribe capturing notes. UWT structured the timing to fit a 15-minute block with 3 to 4 people per group (90 seconds per person fits a 6-minute window), explicit handling for an odd group of 5, aligned the opening script with Step 2, provided prompt categories in participant materials, and streamlined the debrief phrasing.

Current run sheet: https://unitedwetransform.com/exercises/personal-buzzfeed/

Sources and adaptation

Observed in Relationship Makers Handbook, page 307.

Retained the core mechanic from Relationship Makers Handbook: small groups picking a topic, timed turns to share rapid takes, and an appointed scribe capturing notes. UWT structured the timing to fit a 15-minute block with 3 to 4 people per group (90 seconds per person fits a 6-minute window), explicit handling for an odd group of 5, aligned the opening script with Step 2, provided prompt categories in participant materials, and streamlined the debrief phrasing.

See our editorial policy for AI use, sourcing and corrections.

Pairs well with