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Reference revision: 6711449f335b9460f8af1a8c2244520c5d743ae56b9a1e20c8dc97d4674796ef

# Participatory SWOT Analysis

Subgroups generate internal and external factors across the four SWOT quadrants, post them to a shared visual matrix, and cross-reference them to formulate concrete actions.

**Time:** 75 minutes. Source specifies 60 to 120 minutes for 8 to 25 people. Suggested 75-minute plan balances generation, matrix synthesis, and cross-impact action planning.
**People:** 8 to 24. Four small teams of 2 to 6 people, each focused initially on one quadrant, convening for whole-room synthesis.

## Choose this exercise

**Purpose:** Map internal strengths and weaknesses alongside external opportunities and threats to generate strategic actions for a shared project or issue.
**Use it when:** Use when a team, community group, or program needs a collaborative diagnostic assessment before setting priorities or planning new initiatives.
**Skip it when:** Skip when the focus topic is not clearly defined, when participants lack firsthand knowledge of the subject, or when a quick 10-minute check-in is needed instead of deep analysis.

## Materials and tools

- 1 large visual wall matrix pre-drawn with 4 quadrants: Strengths, Weaknesses, Opportunities, Threats
- 4 pads of sticky notes in distinct colors (1 pad per subgroup)
- 24 medium felt-tip markers (1 per person)
- Roll of masking tape or adhesive putty
- 1 timer or stopwatch

## Before participants arrive

1. Draw a large 2x2 grid on a whiteboard or wall poster labeled: Strengths (top left), Weaknesses (top right), Opportunities (bottom left), Threats (bottom right).
2. Label the internal axis (Strengths and Weaknesses) and external axis (Opportunities and Threats).
3. Place one pad of sticky notes and markers at each of the 4 small-group tables or work areas.

## Say this to open

Today we are conducting a participatory SWOT analysis to examine our project from multiple viewpoints. Strengths and weaknesses represent internal factors that we control or possess right now. Opportunities and threats represent external factors in our environment that we do not directly control. We will split into four teams to dig deep into one quadrant each, build a shared wall matrix, and then connect the dots to choose concrete next steps.

## How to run it

### 1. Introduce scope and definitions (10 minutes)

State the specific focus topic or project clearly. Review the four definitions: Strengths (internal advantages, resources, or assets), Weaknesses (internal gaps, bottlenecks, or constraints), Opportunities (external favorable conditions or trends), and Threats (external risks or outside obstacles). Provide a clear neutral example: for an urban bike share program, having an existing fleet of bikes is an internal Strength; an outdated mobile app is an internal Weakness; city council funding for green transit is an external Opportunity; rising vandalism or severe weather is an external Threat. Answer questions on category boundaries.

### 2. Subgroup quadrant brainstorming (15 minutes)

Divide participants into four balanced subgroups of 2 to 6 people. Assign each group one quadrant: Team 1 to Strengths, Team 2 to Weaknesses, Team 3 to Opportunities, Team 4 to Threats. Instruct members to write one clear idea per sticky note using markers, then discuss and cluster similar points within their team. If groups finish early, invite them to draft 2 or 3 secondary ideas for an adjacent quadrant.

### 3. Assemble and clarify the matrix (20 minutes)

Call the room back to the central matrix. Have each team take 3 minutes to post their sticky notes in their quadrant and read them aloud. Limit presentations strictly to clarifying what each note means rather than debating merits. After all four quadrants are posted, invite participants from other teams to add any essential missing notes to other quadrants. Merge obvious duplicates with group consent.

### 4. Cross-category strategy generation (20 minutes)

Pair the quadrants to spark strategies. Ask the full group to consider three specific questions: How can our strengths help us seize external opportunities? How can strengths protect us against external threats? What weaknesses must we fix to pursue opportunities? Form pairs or trios to draft actionable initiative proposals on index cards or notes. Call on 4 to 6 volunteers to read their drafted action proposals aloud to the room.

### 5. Prioritization and debrief (10 minutes)

Review the drafted actions. Ask participants to vote or reach rough consensus on the top 2 immediate priorities. Assign accountable leads and target dates for those top items. Conduct a brief structured debrief using the prepared debrief questions, hearing from 3 or 4 volunteers before closing.


## Debrief questions

- Which quadrant generated the most surprising or contentious insights, and why?
- How did separating internal factors from external factors change the way we look at our options?
- What is the single most critical action we must execute first based on this matrix?

**Finished output:** A populated four-quadrant SWOT wall matrix paired with a prioritized list of concrete action proposals assigned to team leads.

## Remote

Use a digital whiteboard (such as Miro, Mural, or Canva) set up with a four-quadrant template. Split participants into four breakout rooms corresponding to the quadrants. Allow 15 minutes in breakouts for sticky-note generation, then bring everyone back to the main room. Use screen sharing during the clarification and cross-referencing phases, letting participants type proposed action steps into a shared action log.

## Hybrid

Maintain one shared digital whiteboard displayed on a central screen in the physical room. Assign in-person subgroups and remote subgroups to parallel quadrants. Have in-person participants post to the digital board using laptops, or assign an in-person tech buddy to transcribe physical sticky notes into the digital board in real time. Remote and room speakers take alternating turns during synthesis.

## Access and participation choices

- Participants may contribute ideas verbally to their small-group scribe instead of writing notes by hand.
- Individuals may choose to observe, review notes, or focus on clustering and deduplication rather than public speaking.
- High-contrast sticky notes and bold markers ensure readability across the room.

## If the session gets stuck

**Participants confuse internal factors with external factors, such as listing lack of funding as both an internal weakness and external threat.**

Ask whether the team controls the factor directly. If it is within our organizational structure or capabilities, classify it as internal (Weakness). If it is a market condition, donor policy, or outside event, classify it as external (Threat).

**One subgroup generates dozens of overly general notes while another generates only two.**

Prompt sparse groups with specific diagnostic questions (for example, What resources do we currently rely on? What competitor or regulatory shifts are underway?). Encourage sprawling groups to group duplicates into 4 or 5 consolidated core points.


## Terms used here

- SWOT: An analytical framework assessing Strengths, Weaknesses, Opportunities, and Threats.
- Internal Factors: Assets, constraints, or attributes that exist inside the project or team and are directly controllable.
- External Factors: Trends, hazards, or conditions that originate outside the project or organization and cannot be directly controlled.

## Sources and adaptation

Observed in Participatory Methods library under the title Participatory SWOT Analysis (2025). The basic SWOT matrix format is a standard strategic planning tool widely credited to management research from the 1960s.

The core four-quadrant mechanic, small-group assignment per quadrant, matrix synthesis, and cross-category strategic reflection questions are preserved from the source records. UWT structured the timing to a 75-minute agenda, added concrete examples, introduced an action log and lead assignment step, and provided hybrid, remote, and access mechanics.

[Participatory Methods](https://participatorymethods.com/activities/participatory-swot-analysis/)

Current run sheet: https://unitedwetransform.com/exercises/participatory-swot-analysis/