Mapping Business Models
Mapping Business Models is a relationship mapping exercise for divergent ideation: it helps participants open up more possible ideas before choosing a direction.
How to run it
- Then players should map out all the remaining building blocks of your organization’s business model with sticky notes. They should always try to use the colors of the related customer segment.
- Variations: The Business Model Canvas Tool can be the basis of several other games, such as games to:
- generate a business model for a start-up organization
- develop a business model for a new product and/or service
- map out the business models of competitors, particularly insurgents with new business models
- map out and understand innovative business models in other industries as a source of inspiration
- communicate business models across an organization or to investors (e.g. for start-ups)
Run this exercise live
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Materials:
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Prompts to use +
Then players should map out all the remaining building blocks of your organization’s business model with sticky notes. They should always try to use the colors of the related customer segment.
Variations: The Business Model Canvas Tool can be the basis of several other games, such as games to:
generate a business model for a start-up organization
develop a business model for a new product and/or service
map out the business models of competitors, particularly insurgents with new business models
map out and understand innovative business models in other industries as a source of inspiration
Run this with your AI assistant +
Works with Claude, ChatGPT, Gemini, or your own local model: paste this prompt and your AI will co-facilitate this exercise with you.
Adapt this exercise for my exact room. Exercise: Mapping Business Models. Readiness: Publishable Draft. Core moves: Then players should map out all the remaining building blocks of your organization’s business model with sticky notes. They should always try to use the colors of the related customer segment.; Variations: The Business Model Canvas Tool can be the basis of several other games, such as games to:; generate a business model for a start-up organization; develop a business model for a new product and/or service. Return a concise facilitator script with timing, wording, safety notes, and remote/in-person adjustments.
Origin unverified
- Where we observed it: The strongest current observations come from Gamestorming; aggregators are listed as additional observations, not origin proof. (1 source observed, including Gamestorming.)
- What that means: we track where an exercise has been observed in public sources. We do not claim to know who created it, or how popular it is.
- No efficacy claims: appearing in this library is not a claim that the exercise is proven effective. Facilitator judgment and context decide whether it works for a given room.
- Corrections: if you have evidence of an earlier or more accurate source, read our methodology and trust boundary and tell us.