First Class Sales
Participants draft a short introduction responding to a prompt from a seatmate on an airplane who reads their industry trade press. They rehearse the response in small groups and evaluate how well it invites further conversation.
Choose this exercise
Purpose: Draft and deliver a concise, relevant opening response to the question 'What do you do?' tailored to a potential industry buyer or partner.
Use it when: Use during sales, consulting, or networking workshops when participants need to practice crisp, non-pushy introductions that lead into two-way dialogue.
Skip it when: Skip when participants do not have an external product, service, or professional specialty to represent, or when the focus is on long-form negotiation rather than initial introductions.
Group arrangement: Solo preparation followed by trios or pairs, with whole-room debrief
Timing: Source allocates 20 minutes for drafting followed by sharing and review. UWT structures total delivery into a 45-minute session to allow structured small-group rehearsal.
Materials and tools
- One blank sheet of scratch paper per participant
- One pen or pencil per participant
- One copy of the Scenario Prompt Card per participant or displayed on a central screen
- One countdown timer visible to the room
Before participants arrive
- Print Scenario Prompt Cards or write the flight scenario prominently on a whiteboard.
- Arrange seating so participants can easily turn to face a partner or form groups of three.
Say this to open
Imagine you are traveling for business. Your flight was overbooked, so the airline bumped you into First Class. You take your seat and notice the person next to you is reading an industry publication directly relevant to your field. As you buckle in, they look over and ask: 'So, what is it you do then?' Take the next ten minutes to write a concise spoken answer that explains your work and invites them to keep talking.
How to run it
Introduce scenario and set constraints 5 minutes
Read the opening script. Post the scenario text where all can see. State the speaking constraint: responses must take no more than 45 seconds when spoken aloud. Provide a neutral example of a conversational opening versus a heavy pitch.
Draft individual responses 10 minutes
Participants work silently and individually on scratch paper to draft their spoken reply. Remind them at the five-minute mark to practice timing their draft quietly to keep it under 45 seconds.
Practice in trios or pairs 18 minutes
Divide the room into trios (or pairs if numbers require). Set roles: Person A speaks their response; Person B plays the seatmate and reacts naturally; Person C acts as timekeeper and observer. Rotate roles every five minutes so each person speaks. After each turn, the partner and observer give one minute of direct feedback on two points: was it clear, and did it invite conversation?
Debrief and capture core techniques 12 minutes
Bring the full room together. Hear sample opening lines from two or three volunteers. Facilitate a discussion on what makes an opening line hook attention without sounding like an aggressive sales pitch.
Debrief questions
- Which opening lines made you want to ask a follow-up question, and what made them effective?
- Where did people get stuck between explaining technical details and keeping the answer conversational?
- What is the risk of trying to close a sale during that very first interaction on an airplane?
Finished output: A written and practiced 30 to 45 second verbal introduction tailored to an industry-adjacent stranger.
Remote
Display the scenario on a shared slide. Keep solo drafting in the main room with cameras on or off. Move participants into breakout rooms of three for 18 minutes to practice and exchange feedback, using a broadcast message to signal role switches every five minutes. Reassemble in the main room for the final debrief via open mic or chat box.
Hybrid
In-person participants pair with in-person colleagues; remote participants join virtual breakout rooms in parallel. Both cohorts use the same timing, scenario card, and debrief prompts. Whole-room sharing alternates between one in-person speaker and one remote speaker.
Access and participation choices
- Participants may read their response directly from notes or deliver it from memory.
- Anyone uncomfortable speaking may take the role of timekeeper and observer during small-group practice, or share their draft purely in writing.
If the session gets stuck
- Participants write long essays that take several minutes to read aloud.
- Enforce a strict 45-second cap using a visible timer. Tell participants to cut everything except one clear problem they solve and one open question back to the listener.
- Participants immediately launch into aggressive closing tactics.
- Remind the room that the goal on an airplane is starting a rapport-building conversation, not demanding a signed contract before takeoff.
Terms used here
- Elevator Pitch: A brief, persuasive spoken summary used to spark interest in what you or your organization does.
Scenario Prompt Card
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Help me prepare and run the exercise below. First ask for my participant count, time, setting, access needs and intended result. Check these against the stated limits. Use the supplied rules and materials. Explain any proposed changes before using them, and label them as adaptations. Do not invent source claims or require personal disclosure. Give me one step at a time when I say start. I manage the people, physical activity and clock; do not claim to observe the room. Ask me what happened before choosing a next step. Reference revision: 5fa66e2f47e3af426a7b2c0c0918a6a417760ac8d820f68827cee2f0f2409426 # First Class Sales Participants draft a short introduction responding to a prompt from a seatmate on an airplane who reads their industry trade press. They rehearse the response in small groups and evaluate how well it invites further conversation. **Time:** 45 minutes. Source allocates 20 minutes for drafting followed by sharing and review. UWT structures total delivery into a 45-minute session to allow structured small-group rehearsal. **People:** 4 to 24. Solo preparation followed by trios or pairs, with whole-room debrief ## Choose this exercise **Purpose:** Draft and deliver a concise, relevant opening response to the question 'What do you do?' tailored to a potential industry buyer or partner. **Use it when:** Use during sales, consulting, or networking workshops when participants need to practice crisp, non-pushy introductions that lead into two-way dialogue. **Skip it when:** Skip when participants do not have an external product, service, or professional specialty to represent, or when the focus is on long-form negotiation rather than initial introductions. ## Materials and tools - One blank sheet of scratch paper per participant - One pen or pencil per participant - One copy of the Scenario Prompt Card per participant or displayed on a central screen - One countdown timer visible to the room ## Before participants arrive 1. Print Scenario Prompt Cards or write the flight scenario prominently on a whiteboard. 2. Arrange seating so participants can easily turn to face a partner or form groups of three. ## Say this to open Imagine you are traveling for business. Your flight was overbooked, so the airline bumped you into First Class. You take your seat and notice the person next to you is reading an industry publication directly relevant to your field. As you buckle in, they look over and ask: 'So, what is it you do then?' Take the next ten minutes to write a concise spoken answer that explains your work and invites them to keep talking. ## How to run it ### 1. Introduce scenario and set constraints (5 minutes) Read the opening script. Post the scenario text where all can see. State the speaking constraint: responses must take no more than 45 seconds when spoken aloud. Provide a neutral example of a conversational opening versus a heavy pitch. ### 2. Draft individual responses (10 minutes) Participants work silently and individually on scratch paper to draft their spoken reply. Remind them at the five-minute mark to practice timing their draft quietly to keep it under 45 seconds. ### 3. Practice in trios or pairs (18 minutes) Divide the room into trios (or pairs if numbers require). Set roles: Person A speaks their response; Person B plays the seatmate and reacts naturally; Person C acts as timekeeper and observer. Rotate roles every five minutes so each person speaks. After each turn, the partner and observer give one minute of direct feedback on two points: was it clear, and did it invite conversation? ### 4. Debrief and capture core techniques (12 minutes) Bring the full room together. Hear sample opening lines from two or three volunteers. Facilitate a discussion on what makes an opening line hook attention without sounding like an aggressive sales pitch. ## Debrief questions - Which opening lines made you want to ask a follow-up question, and what made them effective? - Where did people get stuck between explaining technical details and keeping the answer conversational? - What is the risk of trying to close a sale during that very first interaction on an airplane? **Finished output:** A written and practiced 30 to 45 second verbal introduction tailored to an industry-adjacent stranger. ## Remote Display the scenario on a shared slide. Keep solo drafting in the main room with cameras on or off. Move participants into breakout rooms of three for 18 minutes to practice and exchange feedback, using a broadcast message to signal role switches every five minutes. Reassemble in the main room for the final debrief via open mic or chat box. ## Hybrid In-person participants pair with in-person colleagues; remote participants join virtual breakout rooms in parallel. Both cohorts use the same timing, scenario card, and debrief prompts. Whole-room sharing alternates between one in-person speaker and one remote speaker. ## Access and participation choices - Participants may read their response directly from notes or deliver it from memory. - Anyone uncomfortable speaking may take the role of timekeeper and observer during small-group practice, or share their draft purely in writing. ## If the session gets stuck **Participants write long essays that take several minutes to read aloud.** Enforce a strict 45-second cap using a visible timer. Tell participants to cut everything except one clear problem they solve and one open question back to the listener. **Participants immediately launch into aggressive closing tactics.** Remind the room that the goal on an airplane is starting a rapport-building conversation, not demanding a signed contract before takeoff. ## Terms used here - Elevator Pitch: A brief, persuasive spoken summary used to spark interest in what you or your organization does. ## Participant material: Scenario Prompt Card SCENARIO: First Class Conversation You are traveling for work. At check-in, your original seat is overbooked, and the airline upgrades you to First Class. You take your seat and notice the person beside you is reading an industry trade magazine directly related to your target market. As you settle in, they turn to you and ask: 'So, what is it you do then?' YOUR TASK: Write a spoken reply lasting no longer than 45 seconds. Key guidelines: 1. State what problem you solve, not just your job title. 2. Keep it free of obscure jargon. 3. End with a conversational turn that invites them to respond. ## Sources and adaptation Observed in TrainerBubble training materials under the title 'First Class Sales - Free Training Game'. Original author not documented. Retained the exact core scenario, framing, and evaluation criteria from TrainerBubble. UWT adjusted solo writing time to 10 minutes (down from 20) and organized peer delivery into structured rotating trios with explicit timekeeping and role definitions, avoiding open-ended whole-room turns that fail with larger groups. [TrainerBubble](https://www.trainerbubble.com/downloads/first-class-sales-free-training-game) [TrainerBubble](https://www.trainerbubble.com/downloads/first-class-sales-free-training-game/?currency=USD) Current run sheet: https://unitedwetransform.com/exercises/first-class-sales-free-training-game-training-course-materials/
Sources and adaptation
Observed in TrainerBubble training materials under the title 'First Class Sales - Free Training Game'. Original author not documented.
Retained the exact core scenario, framing, and evaluation criteria from TrainerBubble. UWT adjusted solo writing time to 10 minutes (down from 20) and organized peer delivery into structured rotating trios with explicit timekeeping and role definitions, avoiding open-ended whole-room turns that fail with larger groups.
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