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Exercises/Divergent Ideation/Affinity Map
Relationship Mapping · Divergent Ideation

Affinity Map

Affinity Map is a relationship mapping exercise for divergent ideation: it helps participants open up more possible ideas before choosing a direction.

5 to 15 minutesTIME
Medium group (9-25)GROUP SIZE
ActiveENERGY
In person, RemoteSETTING
High cognitive loadCOGNITIVE LOAD
Strengthens Participation Architecture This divergent ideation exercise strengthens Participation Architecture, one of the eight Gathering Effectiveness pillars.

How to run it

  1. Duration of Play: Depends on the number of players, but a maximum of 1.5 hours
  2. On a sheet of flip-chart paper, write a question the players will respond to along with a visual that complements it. Conduct this game only when you have a question for the players that you know will generate at least 20 pieces of information to sort.
  3. Collect the ideas from the group and post them on a flat working surface visible to everyone. It should end up resembling the following figure.
  4. Fun, optional activity: Run through the Affinity Diagram game once, complete with categorizations. Then ask the group to reshuffle the sticky
  5. notes and recombine the ideas based on affinities they didn’t notice in the first round.
  6. . On a sheet of flip-chart paper, write a question the players will respond to along with a visual that complements it. Conduct this game only when you have a question for the players that you know will generate at least 20 pieces of information to sort.
  7. . Collect the ideas from the group and post them on a flat working surface visible to everyone. It should end up resembling the following figure.
  8. Brainstorming works to get a high quantity of information on the table.
Live facilitator

Run this exercise live

The facilitator console stays in this browser. Its QR handoff is a short-lived participant snapshot containing only public exercise instructions, phase, prompt, and timer state.

Prompts to use +

Duration of Play: Depends on the number of players, but a maximum of 1.5 hours

On a sheet of flip-chart paper, write a question the players will respond to along with a visual that complements it. Conduct this game only when you have a question for the players that you know will generate at least 20 pieces of information to sort.

Collect the ideas from the group and post them on a flat working surface visible to everyone. It should end up resembling the following figure.

Fun, optional activity: Run through the Affinity Diagram game once, complete with categorizations. Then ask the group to reshuffle the sticky

. On a sheet of flip-chart paper, write a question the players will respond to along with a visual that complements it. Conduct this game only when you have a question for the players that you know will generate at least 20 pieces of information to sort.

. Collect the ideas from the group and post them on a flat working surface visible to everyone. It should end up resembling the following figure.

Run this with your AI assistant +

Works with Claude, ChatGPT, Gemini, or your own local model: paste this prompt and your AI will co-facilitate this exercise with you.

Adapt this exercise for my exact room. Exercise: Affinity Map. Readiness: Publishable Draft. Core moves: Duration of Play: Depends on the number of players, but a maximum of 1.5 hours; On a sheet of flip-chart paper, write a question the players will respond to along with a visual that complements it. Conduct this game only when you have a question for the players that you know will generate at least 20 pieces of information to sort.; Collect the ideas from the group and post them on a flat working surface visible to everyone. It should end up resembling the following figure.; Fun, optional activity: Run through the Affinity Diagram game once, complete with categorizations. Then ask the group to reshuffle the sticky. Return a concise facilitator script with timing, wording, safety notes, and remote/in-person adjustments.

Origin unverified

  • Where we observed it: The strongest current observations come from Gamestorming; aggregators are listed as additional observations, not origin proof. (2 sources observed, including Gamestorming, SessionLab.)
  • What that means: we track where an exercise has been observed in public sources. We do not claim to know who created it, or how popular it is.
  • No efficacy claims: appearing in this library is not a claim that the exercise is proven effective. Facilitator judgment and context decide whether it works for a given room.
  • Corrections: if you have evidence of an earlier or more accurate source, read our methodology and trust boundary and tell us.

Pairs well with