# Switch It Brainstorm Participants alternate between silent individual ideation and small-group review. They draft ideas alone, select group favorites, expand those concepts in a second solo round, and finalize their top proposals. **Time:** 55 minutes. 55 minutes total. Adapts the 50-minute core sequence from Project of How to include a 2-minute setup opening and a 3-minute structured debrief. **People:** 2 to 24. Solo work alternating with small groups of 2 to 6 people. Form groups evenly so none has fewer than 2 or more than 6 participants (for example, 7 people form groups of 3 and 4; 13 form two groups of 4 and one of 5). ## Choose this exercise **Purpose:** Generate distinct solution options and refine top candidates by alternating between independent reflection and collaborative selection. **Use it when:** Use when a team needs fresh options for a specific question without louder participants steering or biasing the initial ideas. **Skip it when:** Skip when the problem question is still undefined, or when the team needs an immediate converging decision rather than concept creation. ## Materials and tools - 2 blank sheets of paper per person - 1 pen or marker per person - 1 shared collection sheet or flipchart page per subgroup - Dot stickers or contrasting markers for voting (at least 4 dots or marks per person) - 1 countdown timer visible to all participants - Shared virtual whiteboard or digital document (remote and hybrid sessions) ## Before participants arrive 1. Write the central challenge question clearly on a board visible to everyone. 2. Arrange seating into tables of 2 to 6 participants so clusters can converse quietly without shouting across the room. 3. Place blank paper, pens, and dot stickers or markers at every seat. ## Say this to open We will solve our challenge by switching between working alone and working together. First, you will spend five minutes working silently on your own paper. That gives everyone room to form distinct ideas without being influenced by others. Then we will gather in small groups to share, select favorites, and repeat the cycle. Let us start with five minutes of silent individual writing. ## How to run it ### 1. Open challenge and write solo (7 minutes) Read the opening script aloud and state the central challenge question (2 minutes). All participants then spend 5 minutes writing or sketching distinct ideas on their paper in complete silence. No sharing yet. ### 2. Share and select round one favorites (20 minutes) In groups of 2 to 6, each person takes up to 2 minutes to show and describe their top ideas without debate. Each member casts 2 votes by placing dot stickers or pen marks directly on their preferred concept sheets (both on one or split across two). Spend the remaining time discussing and refining the top 2 or 3 favorites, writing them onto the shared group sheet. ### 3. Expand solo on selected ideas (5 minutes) Participants return to silent individual work. Each person spends 5 minutes writing either new variations that build on the group favorites or brand-new ideas sparked by the previous conversation. ### 4. Refine and select final concepts (20 minutes) Reconvene the small groups. Each person presents their new additions in 1 to 2 minutes. The group votes again using the 2-vote rule (placing dot stickers or pen marks), refines their details together, and records the final agreed recommendations on their subgroup sheet. ### 5. Debrief (3 minutes) Bring the room together. Invite 2 or 3 brief reflections from volunteers using the debrief prompts. ## Debrief questions - Which ideas became significantly stronger after alternating between solo thinking and group discussion? - How did working in silence before speaking change the types of ideas you brought forward? **Finished output:** A list of refined, agreed-upon concept proposals on each subgroup sheet, ready for implementation or follow-up testing. ## Remote Run via video breakout rooms of 2 to 6 people. In solo rounds, participants mute and write on personal scratchpads or digital notes. In group rounds, each subgroup meets in its breakout room, pastes ideas onto a shared virtual whiteboard canvas, uses digital dot voting, and records their top concepts on a shared digital document. ## Hybrid In-person participants form local clusters of 2 to 6 while remote participants join dedicated virtual breakout rooms of 2 to 6. Avoid mixing an isolated remote person into an in-person table. Both in-person and remote groups record their final selections on a common shared document or digital whiteboard. ## Access and participation choices - Participants may sketch drawings, write short bullet points, or type notes on personal devices during solo phases. - Any participant may pass during verbal sharing by placing their written note on the table or posting it to the digital board for others to read silently. They still take part in voting and refining the shared group sheet. ## If the session gets stuck **One person talks through the entire group window, leaving others unheard.** Enforce a strict 2-minute timer per person for initial sharing before opening general discussion. **Participants start proposing completely new directions during the final group refinement rather than developing existing ones.** Remind the group that the final group round is reserved for deepening and detailing selected favorites, not starting an unvetted third batch. ## Terms used here - Idea Voting: A quick selection method where each participant allocates a fixed number of votes across concepts using stickers, marks, or digital tokens to surface shared priorities. ## Sources and adaptation Observed in Project of How (projectofhow.com), where the method is attributed to Emelie Askfelt (2012). Retained the alternating cadence (solo writing, group review, solo expansion, group refinement) and small group sizing from Project of How. Added explicit group scaling arithmetic up to 24 using balanced parallel subgroups, specified voting mechanisms with physical dot stickers or pen marks, added remote and hybrid delivery rules, and incorporated opening and debrief allocations into the 55-minute duration. [Project of How](https://projectofhow.com/method/switch-it-brainstorm/) Current run sheet: https://unitedwetransform.com/exercises/switch-it-brainstorm-project-of-how/