---
title: "White Water"
description: "Marketing teams produce rapid product recommendations while project briefs change abruptly every three minutes across five rounds. An independent judging panel scores drafts comparatively in real time to simulate volatile workplace scope."
last_updated: "2026-09-07"
canonical: "https://unitedwetransform.com/exercises/pfp-october-2003/"
---

# White Water

Marketing teams produce rapid product recommendations while project briefs change abruptly every three minutes across five rounds. An independent judging panel scores drafts comparatively in real time to simulate volatile workplace scope.

**Time:** 45 minutes. Adapted from the 30 to 60 minute source running time to fit a structured 45 minute workshop slot.
**People:** 9 to 24. Two to four marketing teams of 3 to 5 people, plus one judging panel of 3 to 4 people.

## Choose this exercise

**Purpose:** Demonstrate the operational friction of sudden scope changes and identify practical tactics for adapting when requirements shift mid-stream.
**Use it when:** Use during project kickoffs, agile transitions, or change management sessions where teams face unpredictable stakeholder requirements.
**Skip it when:** Skip when a group is experiencing organizational burnout from restructuring or when the session requires deep analytical focus rather than rapid drafting.

## Materials and tools

- Handout 1: General Instructions (one copy per participant)
- Handout 2: Round Specifications (one copy per team, cut into five separate round slips)
- Handout 3: Judges Scoring Guide (one copy per judge)
- Lined paper or index cards for writing suggestions (10 sheets per marketing team)
- Pens (one per participant)
- Countdown timer visible to the facilitator
- Chime, bell, or gentle audio signal to mark round endings

## Before participants arrive

1. Print Handout 1 for all participants.
2. Cut Handout 2 into separate slips for Rounds 1 through 5.
3. Print Handout 3 for each member of the judging panel.
4. Establish a distinct judging table away from marketing team tables.

## Say this to open

Welcome. In this activity, White Water, you will navigate shifting project briefs. Most of you will work as Marketing Teams for a publisher. One group will serve as executive judges. When a round begins, your team will draft concrete marketing proposals for a specific brief. External conditions may disrupt you. Produce the best recommendations you can under changing context.

## How to run it

### 1. Form teams and brief judges (5 minutes)

Divide participants into marketing teams of 3 to 5 people. Seat 3 to 4 participants at a separate judging table. Distribute Handout 1 to everyone and Handout 3 to judges. Read the opening script. Direct marketing teams to review Handout 1. Walk to the judges and confirm their scoring rules: rank all marketing team submissions from best to worst, assign 10 points to the best list, 2 points to the lowest list, assign intermediate scores between 2 and 10, and finish scoring within 3 minutes.

### 2. Run rounds 1 and 2 (8 minutes)

Distribute the Round 1 slip to marketing teams. Tell teams to draft recommendations. Start a 3-minute timer. At 3 minutes, chime the bell and announce: 'Time. Project conditions have changed. Hand over your current drafts.' Collect drafts immediately and give them to judges. Hand the Round 2 slip to marketing teams. While marketing teams draft for Round 2 over the next 3 minutes, judges score Round 1.

### 3. Run rounds 3 and 4 (8 minutes)

At 3 minutes, chime the bell and say: 'Time. Further scope changes have occurred. Turn in your drafts.' Collect Round 2 sheets and give them to judges. Hand the Round 3 slip to marketing teams, then return scored Round 1 sheets to teams. Judges score Round 2 while teams draft Round 3. At 3 minutes, collect Round 3 sheets for judges, distribute Round 4 slips, and return scored Round 2 sheets to teams. Judges score Round 3 while teams draft Round 4.

### 4. Run round 5 and tally scores (9 minutes)

At 3 minutes, collect Round 4 sheets for judges, distribute Round 5 slips, and return scored Round 3 sheets to teams. Run Round 5 for 3 minutes. Chime the bell, collect Round 5 drafts, and return scored Round 4 sheets. Judges score Round 5 sheets in 2 minutes. Return scored Round 5 sheets to teams. Ask marketing teams to sum their scores across all five rounds. Announce the team with the highest total points.

### 5. Debrief strategy and workplace parallels (15 minutes)

Gather the room. Ask judges to share common themes they observed across team proposals. Call on 2 to 3 marketing teams to share how they handled sudden interruptions. Discuss whether teams preserved previous ideas or started over each round, and connect those choices to current organizational projects.


## Debrief questions

- How did your team react emotionally and strategically when the brief was cut off and changed after only three minutes?
- When the context shifted radically, did your team try to preserve prior work or abandon it and start fresh? Which approach yielded better results?
- What specific practices help a team maintain momentum when requirements change without warning in your everyday work?

**Finished output:** Completed marketing proposal sheets scored across five rounds, followed by identified team strategies for managing changing project scope.

## Remote

Place marketing teams in distinct breakout rooms and create a judging breakout room. Marketing teams write proposals in designated sections of a shared document or virtual whiteboard to which judges have viewer access. At each 3-minute chime, the facilitator restricts editing on that round section, posts the next round brief in the chat, and notifies judges to score the completed section in a shared spreadsheet matrix. Judges reveal scores to teams round by round.

## Hybrid

Form in-person participants into room-based teams and remote participants into digital teams. Marketing teams write proposals into an online document so judges can review both remote and in-person outputs using identical criteria. The facilitator announces round shifts concurrently in the physical room and across the digital meeting platform.

## Access and participation choices

- Participants may choose non-writing roles such as idea generation, timekeeping, or judging.
- Visual hand gestures or quiet chimes can replace whistle signals to protect sensory comfort.
- Teams may decline public score comparison and focus on self-evaluation.

## If the session gets stuck

**Marketing teams get frustrated and stop writing when interrupted mid-sentence.**

Remind the room that the game models workplace volatility. Point out that partial lists still earn relative points from judges.

**Judges fall behind and fail to score drafts within the 3-minute drafting window.**

Instruct judges to use rapid comparative impressions rather than detailed critique. Pause the next drafting round by 60 seconds if scoring needs buffer time.


## Terms used here

- Scope shift: An abrupt alteration in project deliverables, target audiences, or technical specifications after execution has started.

## Participant material: Handout 1: General Instructions

You are a member of a Marketing Team hired to provide recommendations to a large publisher.

The publisher has plans for a new product and target market based on market research. Specific details will arrive in rounds.

Your task as a team is to write specific recommendations (1 to 3 sentences each) directly addressing each new brief. Your ideas should improve the product's competitive position and potential profitability.

Record your recommendations legibly on a fresh sheet of paper each round. When time is called, turn in your sheet immediately, even if incomplete.

An independent judging team will rank all team submissions from best to worst, awarding 10 points to the best submission and 2 points to the lowest.

## Participant material: Handout 2: Round Specifications

Round 1
Context: Retired people are traveling in larger numbers.
Product: Travel guide to the top 30 vacation destinations around the world.
Target Market: Affluent U.S. senior citizens.

Round 2
Context: An international publishing firm has acquired your company.
Product: Travel guides translated into seven languages.
Target Market: Young middle-class professionals across Asia.

Round 3
Context: Your company has formed an internal digital media group.
Product: An interactive CD-ROM or digital offline edition of the travel guide.
Target Market: Computer-literate professionals worldwide.

Round 4
Context: Your company launched an online travel portal.
Product/Service: Continuously updated destination website.
Target Market: Independent travelers, with an initial focus on young professional women.

Round 5
Context: Your research lab developed an immersive virtual reality travel kiosk with motion tracking and sensory simulation.
Product/Service: High-fidelity virtual visits to top tourist destinations.
Target Market: High-income consumers and premium commercial venues.

## Participant material: Handout 3: Judges Scoring Guide

You are the executive judging panel. In each round, marketing teams submit partial or complete recommendation lists.

Scoring Rules:
1. Collect and compare all team submissions for the completed round.
2. Rank them from strongest to weakest based on relevance, creativity, and market fit.
3. Award 10 points to the best list.
4. Award 2 points to the weakest list.
5. Assign intermediate scores between 2 and 10 to the remaining teams according to relative quality.
6. Complete all scoring within 3 minutes so the facilitator can return sheets to teams.

## Sources and adaptation

Observed in Play for Performance (October 2003), edited by Sivasailam 'Thiagi' Thiagarajan and published by Workshops by Thiagi, Inc.

Retained the five-round marketing simulation, changing market specifications, judge ranking mechanics, and debrief prompts from Sivasailam Thiagarajan's White Water published in Play for Performance (October 2003). UWT structured the sequence into timed steps totaling 45 minutes, eliminated word count overruns in step instructions, added Handout 3 to give judges explicit scoring criteria, removed confusing references to 5-minute planning time, added clear digital handoff mechanisms for remote scoring, and replaced whistle cues with sensory-friendly chime options.

[The Thiagi Group](http://thiagi.net/archive/www/pfp/IE4H/october2003.html)

[The Thiagi Group](https://thiagi.net/archive/www/pfp/IE4H/october2003.html)

Current run sheet: https://unitedwetransform.com/exercises/pfp-october-2003/