--- title: "Live Action Response" description: "Presenters pitch ideas to the room while a designated respondent provides candid, immediate critique in the role of a blunt customer or outspoken critic. The room observes the exchange and debriefs what blunt feedback reveals about the pitch." last_updated: "2026-09-07" canonical: "https://unitedwetransform.com/exercises/live-action-response/" --- # Live Action Response Presenters pitch ideas to the room while a designated respondent provides candid, immediate critique in the role of a blunt customer or outspoken critic. The room observes the exchange and debriefs what blunt feedback reveals about the pitch. **Time:** 35 minutes. Evidence indicates 30 to 60 minutes; set to 35 minutes for a 3-pitch sequence. **People:** 6 to 24. 1 or 2 volunteer respondents, 2 to 4 presenting small teams, whole room observing ## Choose this exercise **Purpose:** Test ideas against unvarnished critique by simulating blunt customer or stakeholder reactions in real time. **Use it when:** Use when teams need to stress-test early proposals, pitches, or project plans before sharing them with demanding external audiences. **Skip it when:** Skip when group trust is fragile, during sensitive organizational conflict, or when participants are presenting high-stakes personal work. ## Materials and tools - 1 visible digital timer or physical countdown clock - 1 notepad and pen per presenting group - 1 sheet of ground rules posted visibly ## Before participants arrive 1. Arrange two chairs or standing spots at the front of the room facing the audience. 2. Confirm that all participants have met each other previously. 3. Post the response ground rules: critique the idea and assumptions, never the person's character or worth. ## Say this to open We often sugarcoat feedback in teams. Today we will use Live Action Response to hear the frank, unspoken reactions an impatient customer or harsh skeptic might have. One volunteer respondent will sit up front. Presenting teams will give a three-minute pitch. Immediately after, our respondent will deliver two minutes of direct, unvarnished critique focused entirely on weak spots, unstated assumptions, and risks. Presenters listen without defending themselves. Then we debrief. ## How to run it ### 1. Establish roles and ground rules (5 minutes) Explain the rules. Ask for 1 volunteer respondent who is comfortable giving candid, insightful feedback in a direct persona. Invite up to 3 volunteer presenting teams (2 to 4 people each) to pitch their ideas. Non-pitching participants act as observers. State clearly that critique must target business mechanics, market assumptions, or clarity, and must never demean an individual. ### 2. Pitch and live critique rounds (18 minutes) Run 3 sequential rounds of 6 minutes each. Team 1 presents for 3 minutes. The respondent listens without interrupting. At minute 3, start a 2-minute timer: the respondent gives direct, candid critique from the perspective of an outspoken customer or skeptic. Team 1 takes notes and does not debate or defend. For the final 1 minute of the round, the team states one valid risk they heard. Repeat for Team 2 and Team 3. ### 3. Presenters reflect (5 minutes) Invite all presenting teams to look at their notes. Each presenting team takes 1 minute to share one assumption they plan to rethink based on the unvarnished response. ### 4. Whole-room debrief (7 minutes) Facilitate a short discussion with the entire room using the debrief questions. Take 2 to 3 comments per question within the time limit. ## Debrief questions - Which critique pointed to a genuine blind spot that polite feedback usually hides? - How did it feel to receive direct critique without being allowed to defend the idea immediately? - What boundaries help candid feedback stay productive rather than destructive? **Finished output:** A list of documented assumptions, blind spots, and proposed revisions for each pitched idea. ## Remote Run via video conference. Spotlight the presenting team while they share slides or speak for 3 minutes. Spotlight the designated respondent for their 2-minute response. Use the meeting chat for observers to record specific risks and insights as they listen. ## Hybrid Remote presenters broadcast to the room screen and audio. In-person presenters stand in front of the room camera so remote participants see their pitch. Ensure the respondent sits near a dedicated microphone so audio is clear for all attendees. ## Access and participation choices - Participants may choose whether to present, act as respondent, take written notes, or simply observe. - Presenters may request critique focused on a specific component (for example, pricing or user onboarding) rather than open critique. ## If the session gets stuck **The critique becomes personal or unhelpfully aggressive.** Pause the timer immediately. Remind the respondent to focus on the proposal's assumptions and execution risks, not the presenter. **Presenters start arguing with the respondent during the critique window.** Step between them verbally. Remind the presenters that this round is listen-only, and they will have time to identify what was useful in the next step. ## Terms used here - Respondent: The participant designated to role-play a blunt, skeptical stakeholder or customer. ## Sources and adaptation Observed in Relationship Makers Handbook, pages 233-234. Retained the core mechanic from the Relationship Makers Handbook: an outspoken individual gives direct, unvarnished live critique of presentations to surface unspoken points. UWT added strict professional ground rules (critique the proposal, not the person), a 'no-defense' listening constraint to prevent hostile arguments, clear timeboxes per round, and structured debrief prompts. Current run sheet: https://unitedwetransform.com/exercises/live-action-response/