--- title: "Airplane Metaphor Game" description: "A project team maps current challenges, users, target destination, steering roles, and driving motivators onto an airplane diagram. The exercise concludes with dot-voting and agreed next steps." last_updated: "2026-09-07" canonical: "https://unitedwetransform.com/exercises/airplane-metaphor-game/" --- # Airplane Metaphor Game A project team maps current challenges, users, target destination, steering roles, and driving motivators onto an airplane diagram. The exercise concludes with dot-voting and agreed next steps. **Time:** 90 minutes. Public source states 90 to 150 minutes; this run sheet provides a precise 90-minute agenda calibrated for up to 8 participants. **People:** 3 to 8. Single small group working collectively around one canvas, taking individual silent turns followed by quick rounds of sharing. ## Choose this exercise **Purpose:** Align a project team on current constraints, user goals, team roles, and next steps using a structured airplane canvas. **Use it when:** Use during project kickoffs or major restarts when a core delivery team needs to align on shared assumptions and working agreements. **Skip it when:** Skip when the meeting requires technical problem-solving on a single issue or when the team size exceeds 8 people and cannot be split into independent working teams. ## Materials and tools - 1 large airplane canvas (A1 poster or whiteboard drawing with tail/runway, cabin, cockpit, engines, and destination horizon) - 1 pad of rectangular sticky notes per participant - 1 fine-point marker per participant - Sheet of red dot stickers (3 to 5 dots per person) - Timer ## Before participants arrive 1. Draw an outline of an airplane on a whiteboard or hang a printed A1 template. 2. Label the five core sections: Tail or Runway (Where do we come from?), Cabin (Who do we deliver value to?), Cockpit (How do we steer?), Engines (What gives us power?), and Horizon (Where are we going?). 3. Place sticky note pads, markers, and dot stickers at each seat. ## Say this to open We will use an airplane metaphor to align our project kickoff. We will map our challenges, who we serve, where we are going, how we steer, and what gives us energy. Everyone will write silently on stickies first, and then we will share and vote on priorities. ## How to run it ### 1. Introduce canvas and write current challenges (10 minutes) Explain the five areas on the airplane diagram. Ask participants to reflect on the prompt: Where do we come from, and what challenges do we face today? Everyone writes silently on sticky notes for 5 minutes (one thought per note). Participants place their notes on the runway or tail section. ### 2. Vote on top challenges (10 minutes) Participants read the posted challenges in silence. Distribute 3 red dots per person. Everyone places their dots on the challenges that are most critical to address right now. Facilitator reads the top-voted items aloud. ### 3. Map users and stakeholders (15 minutes) Prompt: Who do we deliver value to, and who are our real users? Participants write silently for 5 minutes, placing notes in the cabin area. Then run a timed sharing round where each person gets up to 1 minute to introduce their notes. Example: A note reading 'regional store managers who need weekly inventory forecasts'. ### 4. Define destination goal (15 minutes) Prompt: Where are we going? Participants take 5 minutes in silence to write a single sentence on a sticky note defining the project goal from the user perspective. Go around the room: each person reads their draft sentence in 1 minute. Post them on the horizon in front of the airplane. ### 5. Clarify steering and roles (15 minutes) Prompt: How do we steer, what roles do we take, and what do we need from each other? Participants write silently for 5 minutes and post notes on the cockpit area. Each person shares their perspective in up to 1 minute. ### 6. Identify team power and motivators (10 minutes) Prompt: What gives us power, and what helps us reach this goal together? Participants write silently for 5 minutes and place notes on the engines. Go around the circle for a 30-second share per person. ### 7. Agree on next steps and debrief (15 minutes) Each person takes 1 minute to propose one concrete next step based on the canvas. Facilitator records these on the board. The group spends 3 minutes assigning an owner and target date to the top 2 to 4 actions. Facilitator selects exactly one debrief question from the debrief list and collects up to 3 quick reflections from the room to close. ## Debrief questions - Which challenge on the tail requires immediate intervention before we can move forward? - Where did our destination statements agree, and where do we still have different assumptions? - What is one concrete support you need from a teammate to fulfill your steering role? **Finished output:** A completed airplane canvas mapping constraints, users, destination, roles, motivators, and an agreed list of prioritized next steps with named owners. ## Remote Use an online collaborative whiteboard with a pre-loaded airplane canvas. Keep video active. Participants write private stickies during silent phases, then drag them onto designated zones. Use built-in digital dot voting for prioritization. ## Hybrid Maintain a single digital whiteboard as the primary canvas. In-person participants type or place notes directly into the board via personal laptops, or designate an in-room scribe to mirror physical stickies to the shared screen so remote members have equal visibility. ## Access and participation choices - Participants may opt out of reading notes aloud by having the facilitator read them without attribution. - Written input can be submitted via text chat or paper stickies depending on participant comfort. - Dot-voting can be conducted anonymously when sensitive organizational challenges are present. ## If the session gets stuck **Participants write vague or sprawling project goals during the destination step.** Enforce the constraint of one concise sentence per note focusing directly on user benefit. **Sharing turns take too long, threatening the total session time.** Use a visible countdown timer set strictly to 60 seconds per person per round. ## Terms used here - Dot-voting: A quick prioritization method where participants place a limited number of sticker dots on the options they consider most important. ## Sources and adaptation Observed in Gamestorming, where the page attributes the game to Andra Stefanescu. Retained the core five-question airplane metaphor, silent sticky drafting, dot-voting, and step-by-step role sharing from the Gamestorming source. Set a strict 90-minute operational timebox calibrated for 3 to 8 participants. Step 7 focuses action planning on 1 minute per person and selects exactly one debrief question to keep the room on schedule. [Gamestorming](https://gamestorming.com/games/airplane-metaphor-game) [Gamestorming](https://gamestorming.com/games/airplane-metaphor-game/) Current run sheet: https://unitedwetransform.com/exercises/airplane-metaphor-game/