# 7Ps Framework

Participants design or review an upcoming meeting using seven operational elements: Purpose, Product, People, Process, Pitfalls, Prep, and Practical Concerns. They complete a structured canvas individually or in pairs to produce an actionable meeting design.

**Time:** 30 minutes. Source suggests 20 to 120 minutes. A focused 30-minute block allows rapid drafting and targeted peer feedback.
**People:** 4 to 24. Individual drafting followed by pairs or triads for peer review

## Choose this exercise

**Purpose:** Draft and stress test a concrete plan for a specific meeting before sending invites or finalizing agendas.
**Use it when:** Use during project planning, facilitator training, or before high-stakes workshops when teams need clarity on meeting outcomes and agenda flow.
**Skip it when:** Skip for informal check-ins, brief daily standups, or spontaneous problem-solving conversations where a formal agenda is unnecessary overhead.

## Materials and tools

- One 7Ps worksheet per participant
- Pens or markers
- Countdown timer

## Before participants arrive

1. Print one worksheet per person or open a shared digital board with blank 7Ps canvases.
2. Ask participants to arrive with one upcoming meeting or workshop in mind to plan.

## Say this to open

Every meeting deserves a solid plan. Today we will use the 7Ps Framework to plan an upcoming session: Purpose, Product, People, Process, Pitfalls, Prep, and Practical Concerns. You will draft your plan individually, then review it with a partner to catch blind spots.

## How to run it

### 1. Introduce the seven elements (4 minutes)

Walk through the seven categories on the worksheet: Purpose, Product, People, Process, Pitfalls, Prep, and Practical Concerns. Clarify the difference between Purpose (why meet) and Product (what concrete artifact leaves the room). State an example: Purpose might be 'align on the launch date,' while Product is 'a signed project schedule with assigned dates.'

### 2. Draft individually (10 minutes)

Participants work silently on their worksheet to draft their upcoming meeting. Instruct them to start with Purpose and Product before moving to People and Process, finishing with Pitfalls, Prep, and Practical Concerns. Facilitator calls time at five minutes and one minute remaining.

### 3. Peer review in pairs (10 minutes)

Form pairs. For odd numbers, form one triad. In pairs, person A shares their Purpose, Product, and Pitfalls for 4 minutes while person B asks clarifying questions and checks for missing logistics. Switch roles at the halfway mark for another 4 minutes. In triads, rotate every 3 minutes. Participants update their drafts based on feedback.

### 4. Debrief and room check (6 minutes)

Reconvene the full room. Ask two or three volunteers to share a major adjustment they made to their plan, especially around Pitfalls or cutting attendee lists. Summarize common planning patterns.


## Debrief questions

- Which element of the 7Ps caused you to change your initial meeting plan the most?
- What did your partner spot that you had overlooked regarding people or pitfalls?
- How did defining a tangible product alter your proposed agenda process?

**Finished output:** A completed 7Ps meeting canvas for each participant, detailing purpose, output artifact, attendee roles, agenda outline, risk mitigations, preparation tasks, and logistical requirements.

## Remote

Create an online whiteboard with individual 7Ps canvas frames or share a digital document template. Run the drafting phase in the main room, split participants into breakout rooms of two for peer review, and return to the main room for debrief.

## Hybrid

Pair in-person participants with in-person partners and remote participants with remote partners in breakout rooms to prevent audio overlap. Ensure all participants record their plans on a shared digital board accessible to both cohorts.

## Access and participation choices

- Participants may type or write by hand on the printed sheet or blank paper.
- Participants may choose a past meeting to evaluate rather than a future one if they do not currently own an upcoming session.
- Sharing during the debrief is voluntary; participants may keep sensitive workplace plans private.

## If the session gets stuck

**Participants confuse Purpose with Product and write vague conversational goals.**

Interrupt gently during the introduction or drafting. Ask: 'What physical or digital artifact will exist at the end of the meeting that did not exist before?'

**Participants try to design a multi-day conference instead of a single session, running out of time.**

Instruct them to focus on a single 60-to-90-minute segment or a key decision-making session within that larger event.


## Terms used here

- Product: The concrete artifact generated by the meeting, such as a decision log, approved budget, or drafted timeline.
- Pitfall: A predictable risk, conflict, distraction, or scope creep that could derail the meeting's objective.

## Participant material: 7Ps Meeting Planning Canvas

7Ps MEETING PLANNING CANVAS

1. PURPOSE
Why are you having this meeting? What urgency or problem prompts it?
[                                                            ]

2. PRODUCT
What specific artifact will the meeting produce (e.g., decision list, roadmap, action plan)?
[                                                            ]

3. PEOPLE
Who must attend, and what role does each person play? Who answers the core questions?
[                                                            ]

4. PROCESS
What agenda or sequence of activities will the group follow to create the product?
[                                                            ]

5. PITFALLS
What risks, ground-rule violations, or distractions could occur? How will you handle them?
[                                                            ]

6. PREP
What reading, research, or homework must attendees complete before arrival?
[                                                            ]

7. PRACTICAL CONCERNS
What are the logistical details (time, physical/virtual location, materials, tech, refreshments)?
[                                                            ]

## Sources and adaptation

Observed in Gamestorming, which attributes the 7Ps Framework to James Macanufo.

Retained the seven categories (Purpose, Product, People, Process, Pitfalls, Prep, Practical Concerns) as documented by James Macanufo in Gamestorming. UWT adapted the activity from an open-ended individual reflection into a timed, peer-reviewed workshop exercise suitable for groups of 4 to 24, adding a structured worksheet, pair coaching protocol, hybrid logistics, and debrief prompts.

[Gamestorming](http://gamestorming.com/7ps-framework/)

[Gamestorming](https://gamestorming.com/7ps-framework)

[Gamestorming](https://gamestorming.com/7ps-framework/)

Current run sheet: https://unitedwetransform.com/exercises/7ps-framework/
