Event owner lens
Use this record to benchmark whether a comparable event makes the work after the room visible. The score is 51/100, so the next move is to benchmark the weakest pillars before repeating the format.
broadcast-heavy conference agenda analysis
IABC World Conference 2026 Home
This broadcast-heavy conference in Business / Finance / Marketing shows 80 visible agenda rows from wc.iabc.com and scores 51/100: a promising public-evidence design, still below the strong-evidence threshold. The clearest public signals sit in Future-of-Work Fit and Problem Specificity; the main limits are Follow Through and Participation Architecture. Visible mechanisms include Participant work, Feedback, Impact evidence, and Network design. Follow-through or tracking is at least visible enough to inspect... A practical reading: For a reader, this is a useful but still incomplete public example: it reads as a broadcast-heavy conference, with the strongest visible signal in future-of-work fit and problem specificity and the biggest open question around follow through and participation architecture. The practical test is whether the published agenda connects the room to execution quality beyond the public agenda. This page is an original public-evidence analysis, not a copy of the source agenda or an endorsement of the event. The score places the visible agenda in the promising but still evidence-limited design band. The strongest visible pillars are Future-of-Work Fit, Problem Specificity, and Network Design; the thinnest visible pillars are Follow Through, Participation Architecture, and Learning Transfer. Visible mechanisms include Participant work, Feedback, Impact evidence, Network design, and Learning transfer. The extracted agenda preview includes 135 visible rows. The most common formats are Unknown, Presentation, and Meal; the most common inferred purposes are Unknown, Knowledge Transfer, and Orientation.
Eight-pillar fingerprint
Hover any pillar to see what it measures and, where it scored low, what the agenda is missing.
Participation Architecture?30
Participation Architecture - 30/100. Participant work, contribution, interaction, and alternatives to passive broadcast.Missing: Turn passive airtime into participant work: practice, sensemaking, decisions, critique, or artifact creation.
Follow Through?5
Follow Through - 5/100. Owners, dates, commitments, progress checks, and accountability after the room.Missing: Add named owners, dates, implementation checkpoints, and a visible post-event continuation path.
Problem Specificity?57
Problem Specificity - 57/100. A clear costly problem, objective, decision, or performance target.
Personalization?49
Personalization - 49/100. Role, path, goal, preparation, or connection tailoring for participants.
Network Design?54
Network Design - 54/100. Structured weak ties, bridge-building, mixers, and relationship persistence.
Learning Transfer?40
Learning Transfer - 40/100. Applied practice, feedback, workplace use, refreshers, and 30-90 day transfer.Missing: Build transfer into the agenda through practice, feedback, job aids, reflection, and 30-90 day use cases.
Evidence Maturity?54
Evidence Maturity - 54/100. Baseline, comparison, follow-up, isolation, and attribution confidence.
Future-of-Work Fit?74
Future-of-Work Fit - 74/100. Value against time, hybrid reality, accessibility, AI, and meeting load.
Fix the gaps
Field-tested exercises matched to this agenda's weakest pillars, from the exercise library.
Follow Through (5/100)
Exercises that strengthen it: Mental Toughness Workshop • WorkshopBank · 15% Solutions • WorkshopBank · Network Patches
Participation Architecture (30/100)
Exercises that strengthen it: Make A World · Awestruck 3 Minutes · Spectrum Mapping
Learning Transfer (40/100)
Exercises that strengthen it: Team Challenge Activity for Group Problem-Solving: Don't... · Thrilling, Quick Elimination Game to Boost Energy - Match... · Creative Brain Teaser & Fun Geometric Team Puzzle - T-Puzzle
Agenda Preview
The actual agenda we captured. Every block is classified by format and purpose. Open any block to see how we read it; the colored edge shows whether it is participant work, broadcast, logistics, or a showcase.
Room vs wrapper
7 percent of the 135 classified blocks put participants to work; the rest broadcast, show, or handle logistics. That mix is what drives the participation score.
Participant workBroadcastShowcaseLogistics
all eventSpotlight SessionsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventTraditional BreakoutPresentationPacing+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventInteractive WorkshopWorkshopParticipant work+
Format · Participant workWorkshopParticipants work on a problem and produce something. The strongest signal of participation architecture.
Evidence basisParticipant work is implied by the formatInferred from format
all eventPanel DiscussionPanelDiscussion+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8 a.m. - 12 p.mHeads of Communication SIG SummitPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventOpeyemi (Yemi) Adeyemi, PhD, SCMPPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventThis Heads of Communication SIG breakfast we’ll explore how we move from noise to insight and our role in shaping meaning and behaviourMealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
8:30 a.m8- . Arrival and Light BreakfastMealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
8:30-8:45 a.m. Welcome Ann-Marie Blake - SIG ChairOpeningOrientation+
Format · BroadcastOpeningFormat not classified from the source; treated as a broadcast block by default.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8:45-9:15 a.m. Keynote: Sharon O’Dea, Co-Founder, Lithos Partners and Author Digital Communications at Work: Sharon will explore the pressing issue of information overload and why most attempts to fix it fall short. She’ll highlight why sustainable change comes from...KeynoteExpert framing+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisNo participant output visible from this rowRead from source, no work signal
09:15-10 a.m. Panel Discussion + Q&APanelDiscussion+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:15 a.m10- . BreakBreakPacing+
Format · LogisticsBreakA pacing or recovery block between sessions.
Evidence basisOutcome inferred from formatInferred from format
10:15 -11 a.m. Stories and Strategies Live: We’re hosting a special live recording of Stories and Strategies. Hosted by Doug Downs, the show is one of the most listened to PR podcasts in the world and unpacks what is really shaping modern communication. This is a chance...PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12 p.m11.45 a.m. - . Bringing it all together and closePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8 a.m. - 12 p.mChange Management SIG: Bring the Work You Can’t Solve AlonePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9 a.m. - 12 p.mExecutive Reality Check: Measuring and Coaching C-Suite LeadersPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventDr. Theomary Karamanis, SCMP, IABC FellowPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventBrad Whitworth, ABC, SCMP, IABC FellowPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9 a.m. - 12 p.mPushing the Frontier: The Latest Developments in Generative AI and What It Means for CommunicationPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12:15-1 p.mIABC Member ForumPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
4 p.mTrust 3.0: Designing and Protecting Reputation in an Age of Continuous DisruptionPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventBonnie Caver, SCMP, IABC Fellow, FCSCEPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventDeborah Hileman, SCMP, FCSCE, CCMCPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
4 p.mHow To Build Career Leverage Through AI Systems Thinking & Career StorytellingPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
4:30 p.m1 - . ETPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventSia Papageorgiou, FRSA, FCSCE, SCMP, IABC FellowPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventSue Heuman, ABC, SCMP, MC, IABC Fellow, FCSCEPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventSupport IABC’s advocacy by demonstrating the impact of communication professionals.DemoShowcase+
Format · Participant workDemoA hands-on or applied walkthrough that invites attendee questions and direct engagement.
Evidence basisOutcome inferred from formatInferred from format
1:25 p.m1- . Welcome, Meet and GreetOpeningOrientation+
Format · BroadcastOpeningFormat not classified from the source; treated as a broadcast block by default.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:25-1:45 p.m. About the Crisis Comms SIGPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
1:45-2:15 p.m. Panel: Crisis Preparedness In an Age of DisruptionPanelDiscussion+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisNo participant output visible from this rowRead from source, no work signal
2:15-2:25 p.m. Break and networkingBreakRelationship building+
Format · LogisticsBreakA pacing or recovery block between sessions.
Evidence basisOutcome inferred from formatInferred from format
2:25-2:55 p.m. Featured Conversation: A North Star Framework for Communication LeadershipPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
2:55-3:40 p.m. Cyber Security SimulationPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
3:40-4 p.m. Open Discussion and Wrap UpClosingOrientation+
Format · BroadcastClosingFormat not classified from the source; treated as a broadcast block by default.
Evidence basisNo participant output visible from this rowRead from source, no work signal
5 p.mIABC Speed MentoringPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
6 p.mIABC 2026 Gold Quill Awards ReceptionReceptionRelationship building+
Format · LogisticsReceptionA social or hospitality block. Pacing and informal connection, not participant work.
Evidence basisOutcome inferred from formatInferred from format
7:30 p.mWelcome ReceptionReceptionOrientation+
Format · LogisticsReceptionA social or hospitality block. Pacing and informal connection, not participant work.
Evidence basisOutcome inferred from formatInferred from format
all eventEnd your day at our networking event, where refreshments and hors d'oeuvres and live entertainment will be provided.NetworkingRelationship building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisOutcome inferred from formatInferred from format
7:30-9 p.mDine AroundsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
7:30-9 p.mJoin us on 14 June from . ET for Dine Arounds, a long-standing IABC tradition. Attendees will enjoy small-group dining experiences at a selection of local restaurants, each recommended by fellow IABC members. Space is limited - reserve your spot today.PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:30 p.mCanada PartyPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8 p.mDoors open at . ET. Formal remarks and recognition of Canada’s Master Communicator Awardees commence at . ET.PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
12 p.mSpace is limited, so please RSVP by . ET on 14 June.PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
8 p.mIf you couldn’t get a spot at the Dine-Arounds, don’t worry! Come early, grab a bite to eat, mention you’re with “the Canada Party,” and then join us at . for the rest of the evening.PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
9 a.mAwards BreakfastMealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
all eventKickstart your day with a delicious breakfast and great conversations with fellow attendees while recoginzing the IABC award winners.MealPacing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisOutcome inferred from formatInferred from format
8 a.m. - 4 p.mHeadshot LoungePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
10:30 a.mCCO of the Future: Leading the Next Era of Corporate AffairsPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11 a.m. - 12 p.mRethinking Measurement: Making Communication MeaningfulPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11 a.m. - 12 p.mLeveraging Comics and Storytelling to Drive Business ImpactPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11 a.m. - 12 p.mCommunicating With Heart: Why Emotion Matters in Times of DisruptionPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventAndrea H Greenhous, IABC FellowPresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11 a.m. - 12 p.mThe Right Kind of Disruption: Make Your Messages Louder, Clearer, and More AccessiblePresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
11 a.m. - 12 p.mCEO Impact Index - Finding Balance in ‘The New Normal’PresentationKnowledge transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisNo participant output visible from this rowRead from source, no work signal
all eventSchedule At-A-GlanceUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventSchedule of EventsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventMaster ClassesUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventSpotlight SessionsPresentationKnowledge Transfer+
Format · BroadcastPresentationSpeakers present, the audience receives. Awareness only unless paired with practice or follow-up.
Evidence basisMediumRead from source
all eventContactUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventTraditional BreakoutBreakWellbeing+
Format · LogisticsBreakA pacing or recovery block between sessions.
Evidence basisMediumRead from source
all eventInteractive WorkshopWorkshopCo Creation+
Format · Participant workWorkshopParticipants work on a problem and produce something. The strongest signal of participation architecture.
Evidence basisMediumRead from source
all eventPanel DiscussionPanelDeliberation+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisMediumRead from source
all eventClear FiltersUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
8 a.m. - 12 p.mHeads of Communication SIG SummitUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventAnn-Marie Blake, FCIPR, FPRCAUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventOpeyemi (Yemi) Adeyemi, PhD, SCMPUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventChantelle Cabral, SCMPUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventEduvie Martin, FCIPRUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventSharon O'DeaUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventThis Heads of Communication SIG breakfast we’ll explore how we move from noise to insight and our role in shaping meaning and behaviourMealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
8:30 a.m8- . Arrival and Light BreakfastMealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
8:30-8:45 a.m. Welcome Ann-Marie Blake - SIG ChairOpening RemarksOrientation+
Format · BroadcastOpening RemarksFraming or welcome from the stage. Orients the room, not participatory.
Evidence basisMediumRead from source
8:45-9:15 a.m. Keynote: Sharon O’Dea, Co-Founder, Lithos Partners and Author Digital Communications at Work: Sharon will explore the pressing issue of information overload and why most attempts to fix it fall short. She’ll highlight why sustainable change comes from redesigning how information is created, shared and consumedKeynoteThought Leadership+
Format · BroadcastKeynoteA featured talk from the stage. Builds awareness and energy, produces no participant output on its own.
Evidence basisMediumRead from source
09:15-10 a.m. Panel Discussion + Q&APanelDeliberation+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisMediumRead from source
10:15 a.m10- . BreakBreakWellbeing+
Format · LogisticsBreakA pacing or recovery block between sessions.
Evidence basisMediumRead from source
10:15 -11 a.m. Stories and Strategies Live: We’re hosting a special live recording of Stories and Strategies. Hosted by Doug Downs, the show is one of the most listened to PR podcasts in the world and unpacks what is really shaping modern communication. This is a chance to be part of the discussion as it happens.UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all event11-11.45 a.m. Facilitated Roundtable Discussions: Explore the themes raised and exchange perspectives with peers navigating similar challenges.RoundtableDeliberation+
Format · Participant workRoundtableSmall-group discussion where attendees contribute directly rather than only listening.
Evidence basisMediumRead from source
12 p.m11.45 a.m. - . Bringing it all together and closeUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
8 a.m. - 12 p.mChange Management SIG: Bring the Work You Can’t Solve AloneUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9 a.m. - 12 p.mExecutive Reality Check: Measuring and Coaching C-Suite LeadersUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventDr. Theomary Karamanis, SCMP, IABC FellowUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventBrad Whitworth, ABC, SCMP, IABC FellowUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
9 a.m. - 12 p.mPushing the Frontier: The Latest Developments in Generative AI and What It Means for CommunicationUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventJamie BaffaUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventMatt CoyneUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventIn this session, we'll ground you in where the technology is today and show you what's possible when working at the frontier. You'll see real applications from Fortune 100 organizations and learn prompting strategies that turn AI from a drafting tool into a strategic partner for analysis, communication strategy design, and more. You'll walk away with concrete examples you can implement immediately, live demonstrations of frontier capabilities shaping the next 12-24 months, and practical prompting frameworks you can adapt to your organization's challenges.DemoShowcase+
Format · Participant workDemoA hands-on or applied walkthrough that invites attendee questions and direct engagement.
Evidence basisMediumRead from source
all eventThis session is interactive. We'll workshop prompts together, share our screens to show AI working in real-time, and create space for your specific use cases.WorkshopCo Creation+
Format · Participant workWorkshopParticipants work on a problem and produce something. The strongest signal of participation architecture.
Evidence basisMediumRead from source
12:15-1 p.mIABC Member ForumUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
4 p.mTrust 3.0: Designing and Protecting Reputation in an Age of Continuous DisruptionUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventBonnie Caver, SCMP, IABC Fellow, FCSCEUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventDeborah Hileman, SCMP, FCSCE, CCMCUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
4 p.mHow To Build Career Leverage Through AI Systems Thinking & Career StorytellingUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventKaren NgoUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
4:30 p.m1 - . ETUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventSia Papageorgiou, FRSA, FCSCE, SCMP, IABC FellowUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventSue Heuman, ABC, SCMP, MC, IABC Fellow, FCSCEUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventParticipants consistently tell us this masterclass gives them exactly what they need to approach the CMP or SCMP exam with confidence - clarity on the mindset, the framework, and what “good” looks like at the highest level. It removes guesswork and sharpens how you think, structure responses, and demonstrate strategic communication capability.TrainingSkill Building+
Format · Participant workTrainingGuided skill building where participants practice. Counts as participant work and learning transfer.
Evidence basisMediumRead from source
all eventSupport IABC’s advocacy by demonstrating the impact of communication professionals.DemoShowcase+
Format · Participant workDemoA hands-on or applied walkthrough that invites attendee questions and direct engagement.
Evidence basisMediumRead from source
all eventMichael Zimet is a sector chief at InfraGard in Philadelphia, a collaboration with the FBI for information sharing and training to advance national security. He formerly served as architect and head of IBM’s worldwide “Speak Up” program. As a volunteer leader, he headed IABC’s Advocacy Work Group.TrainingSkill Building+
Format · Participant workTrainingGuided skill building where participants practice. Counts as participant work and learning transfer.
Evidence basisMediumRead from source
all eventNatalia SmalyukUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventDavid WhitelyUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
1:25 p.m1- . Welcome, Meet and GreetOpening RemarksOrientation+
Format · BroadcastOpening RemarksFraming or welcome from the stage. Orients the room, not participatory.
Evidence basisMediumRead from source
1:25-1:45 p.m. About the Crisis Comms SIGUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
1:45-2:15 p.m. Panel: Crisis Preparedness In an Age of DisruptionPanelDeliberation+
Format · BroadcastPanelExperts discuss while the audience watches. Surfaces perspective but rarely creates participant work.
Evidence basisMediumRead from source
2:15-2:25 p.m. Break and networkingNetworkingRelationship Building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisMediumRead from source
2:25-2:55 p.m. Featured Conversation: A North Star Framework for Communication LeadershipUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
2:55-3:40 p.m. Cyber Security SimulationUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
3:40-4 p.m. Open Discussion and Wrap UpClosing RemarksOrientation+
Format · BroadcastClosing RemarksClosing framing from the stage. Wraps the event, not participatory.
Evidence basisMediumRead from source
5 p.mIABC Speed MentoringUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
6 p.mIABC 2026 Gold Quill Awards ReceptionReceptionRelationship Building+
Format · LogisticsReceptionA social or hospitality block. Pacing and informal connection, not participant work.
Evidence basisMediumRead from source
all eventJoin us to celebrate and toast to the 2026 Gold Quill winners. Winners will have the opportunity to be recognized on stage and take photos with awards. This celebration will be a closed event ahead of the World Conference Welcome Reception.Opening RemarksOrientation+
Format · BroadcastOpening RemarksFraming or welcome from the stage. Orients the room, not participatory.
Evidence basisMediumRead from source
7:30 p.mWelcome ReceptionOpening RemarksOrientation+
Format · BroadcastOpening RemarksFraming or welcome from the stage. Orients the room, not participatory.
Evidence basisMediumRead from source
all eventEnd your day at our networking event, where refreshments and hors d'oeuvres and live entertainment will be provided.NetworkingRelationship Building+
Format · LogisticsNetworkingUnstructured mixing. Can carry incidental connection, but is not scored as designed network work.
Evidence basisMediumRead from source
7:30-9 p.mDine AroundsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
7:30-9 p.mJoin us on 14 June from . ET for Dine Arounds, a long-standing IABC tradition. Attendees will enjoy small-group dining experiences at a selection of local restaurants, each recommended by fellow IABC members. Space is limited - reserve your spot today.UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:30 p.mCanada PartyUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
8 p.mDoors open at . ET. Formal remarks and recognition of Canada’s Master Communicator Awardees commence at . ET.UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
12 p.mSpace is limited, so please RSVP by . ET on 14 June.UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
8 p.mIf you couldn’t get a spot at the Dine-Arounds, don’t worry! Come early, grab a bite to eat, mention you’re with “the Canada Party,” and then join us at . for the rest of the evening.UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
9 a.mAwards BreakfastMealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
all eventKickstart your day with a delicious breakfast and great conversations with fellow attendees while recoginzing the IABC award winners.MealWellbeing+
Format · LogisticsMealA pacing block. Can carry unstructured networking, not scored as participant work.
Evidence basisMediumRead from source
8 a.m. - 4 p.mHeadshot LoungeUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
10:30 a.mCCO of the Future: Leading the Next Era of Corporate AffairsUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventMegan NoelUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
11 a.m. - 12 p.mRethinking Measurement: Making Communication MeaningfulUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventGabrielle Loring, FCSCEUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
11 a.m. - 12 p.mLeveraging Comics and Storytelling to Drive Business ImpactUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
11 a.m. - 12 p.mCommunicating With Heart: Why Emotion Matters in Times of DisruptionUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventAndrea H Greenhous, IABC FellowUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
11 a.m. - 12 p.mThe Right Kind of Disruption: Make Your Messages Louder, Clearer, and More AccessibleUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventLisa RiemersUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
all eventMatisse Hamel-Nelis, ADS, CPACCUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
11 a.m. - 12 p.mCEO Impact Index - Finding Balance in ‘The New Normal’UnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisMediumRead from source
all eventSarah VellozziUnknownUnknown+
Format · BroadcastUnknownFormat not classified from the source; treated as a broadcast block by default.
Evidence basisLowRead from source
The Full Reading
Why It Ranks This Way +
Calibrated from GES design 45/100 and verified 45/100 with no fourth-loop cap.
Reader Takeaway. For a reader, this is a useful but still incomplete public example: it reads as a broadcast-heavy conference, with the strongest visible signal in future-of-work fit and problem specificity and the biggest open question around follow through and participation architecture. The practical test is whether the published agenda connects the room to execution quality beyond the public agenda.
Strongest signals: Future-of-Work Fit, Problem Specificity, and Network Design. Weakest signals: Follow Through, Participation Architecture, and Learning Transfer.
How This Agenda Could Improve +
- Add named owners, dates, implementation checkpoints, and a visible post-event continuation path.
- Turn passive airtime into participant work: practice, sensemaking, decisions, critique, or artifact creation.
- Build transfer into the agenda through practice, feedback, job aids, reflection, and 30-90 day use cases.
Fastest next move: Add named owners, dated next steps, and a visible continuation path before treating the event as outcome-ready.
Role-Specific Reading +
Sponsor lens
Look beyond exposure. Strong sponsor value would show qualified interaction, problem work, buyer learning, customer evidence, or follow-up. The practical sponsor move is to look for structured introductions, buyer-seller fit, and relationship persistence.
Designer lens
The agenda is useful as a pattern sample from wc.iabc.com. Redesign attention should go first to the lowest-scoring pillars; in practice, turn the thinnest agenda blocks into participant work.
Executive lens
Treat the visible agenda as an operating plan. The executive move is to require owners, dates, and evidence before treating the event as strategic. If owners, proof, and follow-through are not visible, the public record does not yet prove strategic movement.
Aggregator lens
Treat the source URL as evidence, not decoration. The data-product move is to label the source boundary clearly before ranking the record before ranking or syndicating the record.
What GES Means Here +
The Gathering Effectiveness Score is a strict 0-100 public-evidence reading of the agenda across eight pillars. It rewards visible participant work, follow-through, transfer, network design, and proof mechanisms more than polish, speaker fame, attendance, or satisfaction.
Visible mechanisms: Participant work, Feedback, Impact evidence, Network design, Learning transfer, Personalization.
Evidence boundary: Scores reflect visible agenda/source evidence and should not be read as proof of causal event impact.
Limitations, Score Caps, and Review Flags +
Limitations
- Passive stage formats dominate the visible agenda.
- No baseline measurement is visible.
Score caps
- No fourth-loop score cap applied.
Review flags
- Satisfaction/NPS signal found, but it is excluded from effectiveness scoring.
- No tracking, validation, feedback, or impact measurement found in the visible source text.
- Original category was unknown; publication category is inferred.
Is this proof the event worked? +
No. This is a strict public-evidence reading of the agenda. Proof would require baseline, comparison, follow-up, attribution, and impact evidence beyond the listing.
What should a reader inspect first? +
Start with the source URL, then compare the eight pillar scores against the agenda rows. The biggest opportunities usually sit in follow-through, evidence maturity, and participant work.
Why publish weak records? +
Weak records are part of the map. They show where public agendas still describe sessions and speakers more often than outcomes, commitments, transfer, or proof.
How should I use the rows? +
Read the agenda rows as the visible design trace: formats, purposes, and evidence labels show what the public source made inspectable, not everything that happened in the room. This is a source-grounded interpretation of the public agenda record, not a copy of the source, and not an endorsement of the event.
Embed the verified badge +
This record is in the hand-verified gold set. Copy the snippet below to embed the verified badge on your own site.
<a href="https://unitedwetransform.com/events/evt_2026_iabc_world_conference_2026_home_schedule_of_events_wc_iabc_com"><img src="https://unitedwetransform.com/badge/ges-verified.svg" alt="GES verified by United We Transform" height="40"></a>Where To Go Next
Compare this agenda against other Business / Finance / Marketing events scored on the same eight pillars.